Brand Specialist

Edrington•Newport Beach, CA

3d•$84,000 - $105,000•Hybrid

About The Position

The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade in Orange County, CA market. The Brand Specialist will be accountable for identifying opportunities to drive brand awareness, education and engagement with both the trade and consumers. This position calls for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

Requirements

Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
Understanding of the luxury market in the context of distribution and route to market strategies.
Exceptional communication skills, with tact and diplomacy to deal with external parties.
Self-driven with good organizational and prioritizing skills.
Strong public speaking and PowerPoint presentation skills
Suitably presented/polished to represent a luxury brand.
Strong commercial awareness.
Must reside in the Orange County, CA area

Nice To Haves

Experience of working in an international organization would be advantageous.

Responsibilities

Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
Introduce new The Macallan releases to all accounts where applicable.
Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies.
Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.
Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
The management and most efficient use of annual T&E and activation budgets.
Report on Trade Activity through Salesforce and Share of Recommendation

Benefits

Salary $84,000 - $105,000 per annum + Annual Bonus
25 days of Vacation Time - including Holiday Break from December 25th through 31st
Sick Leave Days and Company Holidays
Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
401(k) Retirement Plan with Company Match
Life Insurance and Disability Plans
Pre-Tax Benefits
Fitness Reimbursement Program
Tuition Reimbursement Program
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
hybrid working
26 weeks’ paid maternity, paternity and adoption leave
up to five paid carers leave days a year
generous annual product allowance
Company Events