Brand Senior Manager

The Nielsen Company

1d

About The Position

The Brand Senior Manager is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the US & Global markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry. Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. Set and execute a brand calendar roadmap for Nielsen. Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives. Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.

Requirements

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
• Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios.
• Proven experience building or evolving a brand function in a matrixed environment.
• 7+ years of experience in managing and leading teams, including both direct reports and external partners.
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
• Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.

Nice To Haves

• Experience in the US market and operating at global scale preferred.
• advanced degree or specialized certifications preferred.

Responsibilities

• Develop, drive and execute brand initiatives in sports and culture.
• Use customer insights and research to continuously refine positioning and messaging.
• Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed.
• Define success metrics across brand health and connect brand performance to business outcomes.
• Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success.

Benefits

• health & wellness plans
• 401(k) retirement coupled with a Nielsen match
• a generous paid time off policy
• company provided car for those who qualify
• a discretionary incentive/bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Manager