Branca USA - Brand Sales Ambassador - Boston / Eastern MA
About The Position
Transformative Marketing Services is seeking a full-time Brand Sales Ambassador to represent Branca USA (Fernet-Branca, Carpano, Borghetti) in the Boston / Eastern Massachusetts market. This commercially focused, trade-first role involves driving distribution, visibility, and advocacy for iconic brands. The position requires significant sales skills, brand activation, and relationship building within the on-premise spirits community. You will collaborate with distributor partners, on-premise accounts, and trade leaders to expand distribution, secure menu presence, and strengthen brand relevance. The ideal candidate understands how great brands succeed in the on-premise, can navigate the trade, and translate strategy into execution.
Requirements
- 1–4 years of experience in beverage alcohol (supplier or distributor preferred)
- Strong understanding of the on-premise trade channel
- Proven ability to influence and build trust with bartenders and account buyers
- Commercial mindset with a track record of driving sales and distribution growth
- Highly organized, self-directed, and comfortable owning a market
- Strong communication and presentation skills
- Entrepreneurial, resourceful, and action-oriented
- Bachelor’s degree preferred
- Willingness to work nights and weekends as required
- Ability to travel up to 15% within the market
- Proficient in Microsoft Office and reporting tools
- Must have a reliable vehicle and valid driver’s license
- Must be 21+ years of age
Responsibilities
- Expand distribution across targeted on-premise accounts
- Secure menu placements, back bar presence, and featured cocktails
- Support national and regional account mandates to ensure compliance and execution
- Develop strong relationships with bartenders, buyers, and key decision-makers
- Position Branca USA brands as essential tools behind the bar
- Create emotional connection and advocacy within the trade
- Champion brand standards across accounts including visibility, POS, and drink strategy
- Partner with distributor sales teams and regional leadership to align priorities
- Allocate activation budgets strategically to maximize ROI
- Plan and execute trade-focused activations, events, and education sessions
- Show up consistently in the right accounts, at the right moments
- Support industry organizations and local hospitality communities
- Track KPIs, distribution gains, and program effectiveness
- Submit weekly reporting and monthly recaps via internal systems
- Use insights to refine strategy with a test, measure, adjust mindset
Benefits
- Medical, dental, and vision insurance (company contributes to monthly premiums)
- 401(k) with company match
- Flex PTO policy
- Growth opportunities within a national agency supporting premium brands
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
