Freelance Brand Performance Director

Landor•New York, NY

3d•$100 - $155•Hybrid

About The Position

Landor is seeking a Freelance Brand Performance Director to join their New York studio. As a world-leading brand expert company, Landor makes brands more valuable and less vulnerable by strategically solving business problems through the lens of brand. They strategically connect design, experience, governance, and measurement capabilities to business outcomes. Landor is part of WPP, a trusted growth partner for the world's leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel. Landor companies include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists), and ManvsMachine (3D motion design).

Requirements

Passionate about brands, audience & market trends, and commercial impact.
Interest in exploring how new methodologies & data sets can answer client briefs.
Experience translating insights from research and data into actionable recommendations on client brand and business strategies.
Proven strategic thinking and execution skills.
Track record of developing and managing data gathering, models, surveys, interviews, and other methods for utilizing insights and analytics.
Extensive experience and capability working with applied statistical and financial modelling methodologies across a range of quantification, measurement, and modelling approaches.

Responsibilities

Partner with the Global team to deliver key strategic projects that enable brand and business transformation for clients.
Build a robust Brand Performance offer that supports strategic and creative efforts, maintains currency as a top-tier brand consultancy, and establishes new thinking and approaches.
Ensure analysis and synthesis of primary and secondary data sources (client financial data, research, new quantitative studies, proprietary WPP data) to generate actionable insights.
Gain and maintain an in-depth understanding of clients’ businesses and industries.
Take day-to-day responsibility for running client projects.
Identify, recruit, and manage Brand Performance suppliers, including boutique, global, specialist, generalist, custom, syndicated, B2B, and B2C vendors.
Educate and train Landor colleagues on analytics and brand measurement requirements.
Act as a data-driven consultant, designing and executing approaches to connect and analyze disparate data sources, including market research, analytics studies, and creating 5-year financial models.
Partner with Executive Directors and mentor/coach junior team members to deliver Analytics and Brand Measurement & Monetization tools.
Support the evolution of the offer to meet client needs and establish clear delivery processes.
Understand current consulting offers, make recommendations for improvement, and standardize workflows, approaches, and deliverables.
Act as an advocate for Brand Performance and build team credentials through case studies and inspirational content.
Support Growth and Client Services teams in reviewing RFPs and business opportunities, defining Brand Performance needs.
Partner with cross-office project teams to develop proposals, pitch materials, and articulate scopes of work.
Support the Global Brand Performance team in the creation of new Landor IP.
Build trust and respect with senior leadership teams through expertise, insight creation, analysis, and coaching.
Instill confidence in clients and prospects via strong and persuasive presentation skills.