Brand Partnership Manager

Advocate Health and Hospitals Corporation • Charlotte, NC

6d • Hybrid

About The Position

The Brand Partnerships Manager leads the brand partnership strategy for the assigned division and is accountable for the overall performance, prioritization, and value optimization of the partnership portfolio. This role develops strategic recommendations, directs partnership investments, manages key stakeholder relationships, and ensures partnership assets deliver measurable business and brand outcomes.

Requirements

• Bachelor’s degree in sports management, marketing, communications, or related field.
• 7 + years of experience in sports marketing or a brand/corporate partnerships role (team, in or out of health care).
• Strategic partnership development and ROI analysis
• Contract negotiation and management
• Budget oversight and investment analysis
• Executive presentation skills
• Stakeholder influence at senior leadership levels
• Portfolio management
• Vendor relationship management
• Proven record of accomplishment of developing and executing successful brand partnerships that drive awareness, engagement, and revenue.
• Strong network and relationships with sports organizations.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced and dynamic environment.
• Passion for sports, wellness, and fitness.
• Strong leadership, with the ability to inspire and influence others.
• Highly collaborative, adaptable, and consumer-oriented, with the ability to work effectively in a fast-paced and dynamic environment.
• Passionate about the brand and products and committed to delivering value and excellence to our teammates and our consumers.
• Thoughtful, holistic and intentional usage of assets.
• Team player.
• Ability to craft assets in order to successfully story tell across multiple channels.
• Creative and strategic thinker, with a passion for innovation and experimentation.
• Strong planning and organizational skills.
• Executive presence in frequent workings with members of Executive Leadership Team.

Responsibilities

• Develop and execute divisional brand partnership strategies aligned with enterprise marketing and business objectives.
• Manage a portfolio of strategic partnerships including sports organizations, events, and community-based organizations.
• Evaluate and prioritize partnership opportunities based on business objectives, audience alignment, brand impact, and expected return on investment.
• Lead partnership negotiations and provide recommendations regarding contract structure, asset utilization, and investment levels.
• Direct partnership planning and ensure execution aligns with strategic, operational, and financial objectives.
• Establish performance metrics and accountability measures for all assigned partnerships.
• Analyze partnership results and deliver executive-level recommendations regarding renewals, expansions, modifications, and termination decisions.
• Manage partnership budgets, asset utilization, and valuation assessments.
• Serve as senior relationship manager for key partners and executive stakeholders.
• Direct vendor relationships and hold partners accountable for contractual obligations and performance standards.
• Resolve escalated partnership issues and make decisions regarding prioritization and resource allocation.
• Provide leadership, coaching, and guidance to partnership team members.
• Identify new market opportunities and emerging partnership trends to inform future strategy.

Benefits

• Competitive compensation
• Generous retirement offerings
• Programs that invest in your career development
• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager