Brand Narrative and Asset Strategist

NetBrain•Burlington, MA

3d•$125,000 - $150,000•Hybrid

About The Position

NetBrain is seeking a Brand Narrative & Asset Strategist to build and run NetBrain's brand storytelling across two connected motions: campaign-integrated asset development and an always-on brand program. This role is accountable for both producing the work and setting the narrative strategy behind it — deciding the angle, format mix, and editorial approach for the always-on program, and shaping how campaign briefs translate into a coherent asset plan, rather than executing a fully scoped plan handed down from someone else. This is a hands-on role. You will personally write, produce, and ship content across formats — blog posts, whitepapers, case studies, ebooks, webinars, email nurture, video, and social — and bring in the agency of record or freelance support for work beyond what one person can carry on deadline. This is a hybrid role based our of our Burlington, MA headquarters.

Requirements

6+ years of B2B SaaS marketing experience spanning brand storytelling, content strategy, campaign execution, or integrated marketing.
Demonstrated ability to both produce polished, on-brand assets across formats (written, video, social) and originate a longer-term brand or editorial strategy, not just execute one already defined.
Strong project management skills, able to run multiple concurrent production timelines against hard campaign deadlines.
Excellent writing and editing skills, with experience adapting tone and format across audiences and channels.
Analytical mindset, comfortable defining KPIs and using performance data to guide format, channel, and cadence decisions.
Working knowledge of SEO fundamentals and content performance tools (e.g., Google Analytics, HubSpot).
Experience briefing or directing freelance or agency partners on discrete pieces of work.
Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent.
Ability to move fluidly between hands-on production and independent strategic planning without losing quality on either.

Nice To Haves

Experience marketing enterprise technology or network operations solutions is preferred.
Familiarity with account-based marketing (ABM) content strategies preferred
Experience supporting a product launch or category-narrative effort is nice-to-have
Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

Responsibilities

Take campaign objectives and thought starters from the Director, Integrated Campaigns and shape them into a complete asset plan and narrative approach across the buyer journey — identifying gaps, not just filling in what's already specified.
Translate complex technical and product concepts into clear, compelling narratives for both technical and business buyer personas.
Build production plans covering every asset, owner, milestone, and dependency, sequenced against campaign launch timing.
Write, produce, and deliver assets against campaign briefs across formats — blog posts, whitepapers, case studies, ebooks, webinars, video scripts, email nurture, and social — matched to audience, funnel stage, and approved messaging.
Collaborate with the Director, Integrated Campaigns to align content with campaign strategy across the full funnel (TOFU/MOFU/BOFU).
Track and report campaign asset performance against defined metrics, including engagement, conversion, and pipeline influence — not just traffic or reach — with recommendations that inform the next campaign build.
Develop and maintain NetBrain's always-on narrative strategy and editorial calendar — audience, themes, channels, formats, and cadence — aligned to campaign priorities, product launches, and pipeline goals, looking at least four to six weeks ahead.
Personally produce and ship the majority of always-on material, bringing in freelance or agency support for format types or volume beyond individual capacity.
Track awareness and engagement metrics and use them to adjust the always-on strategy on an ongoing basis.
Support SEO strategy for owned content, including keyword research, on-page optimization, and organic traffic growth.
Contribute to thought leadership efforts, including executive ghostwriting, bylines, and speaking or webinar content.
Lead a quarterly review of the always-on strategy for the VP, Integrated Marketing, with recommendations for the following quarter.
Partner with the Director, Integrated Campaigns to align asset production with campaign timing and objectives.
Partner with Solutions Marketing to build messaging-aligned content that supports positioning and competitive differentiation, confirming alignment before any asset — campaign or always-on — goes into production.
Brief, edit, and quality-control work from the agency of record or freelance contributors on assets this role delegates for capacity reasons, ensuring it meets the narrative and quality bar this role has set.
Maintain and evolve brand voice and editorial standards across all written content produced for this role's two lanes.
Provide regular performance and strategy reporting to the VP, Integrated Marketing across both motions, using engagement, conversion, and pipeline data to refine strategy on an ongoing basis.