Brand Mktg & Activation Assoc Manager_Simply

PepsiCo•Plano, TX

1d•$93,500 - $156,450•Onsite

About The Position

Simply is growing - fueled by consumer demands for Better for You snacking options - and is on pace to surpass $275MM this year. Evolving consumer preferences are also driving the need for business transformation to unlock future growth, including a portfolio renovation to deliver an updated proposition, alongside consumer-centric comms, price pack architecture, and expansion into new channels. We are looking for a highly collaborative, strategic, & detail-oriented leader with strong project management skills to help take the Simply business to the next level. As the Associate Marketing Manager on Simply, you will report to the Simply Senior Marketing Manager. In this role, you will not only help run the day-to-day Simply business, but you will also bring the future of the Simply business to life, helping to execute an upcoming portfolio renovation. Additionally, you will be responsible for leading the execution of retail activation and engagement plans, and assisting with the creation of the AOP and 3-year Brand Growth Strategy alongside the Senior Marketing Manager. This position requires a collaborative & highly flexible individual who possesses the ability to lead a cross-functional team, drive influence & cultivate strong working relationships while driving meaningful results on the business.

Requirements

Self-starter who acts as an owner and has a bias for execution
Leverages foresight to understand and anticipate future business trends & opportunities
Proven ability to collaborate, partner and motivate cross-functional partners
Creative thinking and resourcefulness – ability to make a large impact with limited resources
A passion for understanding the consumer and translating that knowledge to impactful programs and executions
Strong strategic thinker with an ability to turn strategies into actionable plans that drive future business growth
Excellent at managing short term goals with long-term priorities for the business
Extremely organized with excellent multitasking, project management, and prioritization skills
Strong analytical skills and comfort in Circana
Strong communication skills, with the ability to drive clarity and tell a story using data
Passion for knowing the business
Advanced PowerPoint and Excel skills

Responsibilities

Help build the annual strategic marketing plans for Simply (AOP, Growth Summit and BGS processes)
Collaborate with Innovation and cross-functional partners to bring incremental innovation to market
Help identify whitespace opportunities for Simply channel expansion to drive incremental growth
Lead cross-functional partners in recurring taskforce to flawlessly execute portfolio renovation
Represent Simply in additional taskforces to execute Simply BPs
Support agency coordination in development of strategy, communication, creative, PR, activation, engagement, and media planning for 2028 comms.
Lead Simply consumer engagement and activation plans, serving as the primary point of contact to creative agency, sales, and external partners to ensure alignment and flawless execution of in-store displays. This includes developing the program’s design briefs, leading review of POS/display creative, as well as leading Playbook updates/field communications and managing the program through taskforce.
Analyze business performance and consumer trends to develop strategic recommendations
Manage day-to-day marketing and business aspects for Simply to ensure BU hits Ticket, Net Sales, and Profit targets
Act as main point of contact for GBS partner to perform ad hoc problem solving, consumer trend and business analysis, and competitive monitoring for overall MP sub-category
Lead relationship with sales strategy to understand business dynamics and opportunities to drive growth