Brand & Media Specialist

Amplifon•Mississauga, ON

2d•CA$80,000 - CA$95,000•Hybrid

About The Position

We are seeking a Brand & Media Specialist who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026, Amplifon is a place where your expertise improves lives and accelerates your career. As a Brand & Media Specialist, you will lead offline-first media strategy and integrated campaign execution to drive new customer acquisition and strengthen Amplifon’s brand presence across Canada. You will manage the full media life cycle end-to-end from planning and briefing through measurement and optimization, while partnering closely with clinic teams, agency partners, and cross-functional marketing colleagues.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
4+ years of integrated offline media planning experience in B2C, retail, or media agency environments.
Experience working within or managing media and brand agencies.
Proven ability to manage $1.5MM+ marketing budgets with strong pacing, reconciliation, and ROI focus.
Demonstrated success leading large-scale integrated marketing campaigns and cross-functional teams.
Advanced Excel skills and strong data proficiency for forecasting, channel analysis, and performance evaluation.

Nice To Haves

Strong understanding of full-funnel media, customer journeys, and acquisition performance metrics (CPL, CPA, ROI).
Experience turning audience, market, or performance insights into actionable strategies and recommendations.
Exceptional project management, prioritization, and organizational capabilities in fast-paced environments.
Clear, persuasive communication and storytelling skills, with the ability to simplify complex analysis.
Ability to influence without authority, operate autonomously, and make well-informed decisions.
Innovative, entrepreneurial mindset with a strong bias toward action and continuous improvement.

Responsibilities

Lead integrated, offline-first media strategy and end-to-end campaign execution—including Direct Mail, Print, Out-of-Home, and Local Marketing—ensuring strong coordination with digital channels.
Own Direct Mail strategy, segmentation, creative planning, testing, and performance optimization to drive new customer acquisition.
Develop and execute local marketing programs, toolkits, and community activation strategies in close partnership with clinic teams, ensuring strong field alignment and support.
Serve as a brand steward by driving creative development, managing agency partners, and ensuring consistent, high-quality brand execution across all touchpoints.
Analyze and communicate media performance, distilling insights into clear recommendations, forecasts, and investment decisions for leadership and cross-functional teams.
Manage multiple concurrent projects with strong prioritization, cross-functional alignment, stakeholder communication, and disciplined budget oversight.