Brand Marketing Specialist

Trustwell Living•Kansas City, KS

18h•Remote

About The Position

At Trustwell Living, we believe senior living should feel vibrant, connected, and full of purpose, and that starts with how we tell our story. We’re looking for a creative, organized, and collaborative Brand Marketing Specialist to help bring our brand to life across our growing portfolio of assisted living communities. This is an exciting opportunity for a marketing professional who enjoys balancing strategy with execution, thrives in a fast-paced environment, and loves seeing ideas move from concept to launch. In this role, you’ll work closely with our corporate marketing team to support brand initiatives, manage campaigns, strengthen community reputation, and help create meaningful connections with residents, families, and team members across the country.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related experience
1–3 years of marketing experience with hands-on campaign or project management responsibilities
Strong organizational skills with the ability to manage multiple priorities at once
Excellent written and verbal communication skills
Confidence working independently in a remote environment
Experience using Microsoft Office, Google Workspace, CRM systems, and marketing/reputation management tools
Ability to exercise sound judgment and problem-solving in day-to-day marketing decisions
Willingness to travel approximately 10–20%

Nice To Haves

Experience in senior living, healthcare, or multi-location service organizations
Familiarity with digital marketing, SEO, paid media, and marketing analytics
Exposure to creative/design platforms such as Adobe Creative Suite or Canva
Experience working with external marketing vendors or agencies

Responsibilities

Support and apply Trustwell Living’s brand standards across communities and marketing channels through consistency in messaging, visual identity, tone, and overall brand experience
Create and coordinate marketing campaigns from kickoff through completion by managing timelines, deliverables, and stakeholder communication to keep projects moving smoothly
Serve as a key point of contact for select marketing vendors and agency partners
Manage online reputation management, including monitoring reviews and drafting thoughtful responses and identify trends, opportunities, and areas for improvement across communities
Maintain CRM and marketing data to support reporting and campaign analysis
Travel periodically to communities for events, brand initiatives, and on-site marketing support
Participate in planning sessions and collaborative meetings at the New York corporate office