Brand Marketing & Sales Associate

MarineMax•Oconto, WI

2d•Hybrid

About The Position

The Brand Marketing & Sales Associate leads the planning and coordination of marketing and sales projects for Cruisers Yachts, working with the MarineMax marketing team to execute these initiatives. This role manages cross-functional projects, ensures the successful delivery of campaigns, events, content, and dealer support, strengthens dealer engagement and the customer experience, aligns all efforts with MarineMax’s strategic direction, and maintains a strong presence at the Cruisers Yachts factory.

Requirements

Demonstrated project management ability with experience leading marketing and sales projects across teams and vendors.
Outstanding written and verbal communication skills for luxury industry clientele and internal/external stakeholders.
Advanced skills in marketing communications, digital content, campaign management, website and social media, CRM, and content creation (writing, photography, videography).
Strong organizational skills and experience managing multiple projects simultaneously with shifting timelines and priorities.
Proficient in Microsoft Office Suite required.
Ability to set priorities and work independently to meet deadlines.
Must be authorized to work full-time in the United States.

Responsibilities

Lead and oversee marketing and sales project planning, coordination, timelines, and execution. Monitor progress, adjust priorities as needed, and ensure initiatives are delivered on time and within scope.
Serve as liaison between marketing, sales, engineering, production, and dealer teams; coordinating and executing project meetings, deliverables, and communications.
Develop, implement, and optimize marketing programs and sales support tools, including Cruisers Yachts App, advertising, CRM, website, and content strategy.
Plan, manage, and execute dealer meetings, sales trainings, photoshoots, and boat shows. Coordinate logistics and post-event analysis.
Capture photo and video content at the factory, events, and on location; independently write original content for campaigns, press releases, speeches, web, social media, editorials, newsletters, and product storytelling.
Supervise and participate in the creation, design, writing, and production of brochures, digital content, public relations releases, dealer-focused newsletters, editorial, and brand communications.
Analyze and report on marketing projects, sales initiatives, campaign effectiveness, and customer feedback; provide recommendations for process improvement.
Ensure consistent brand standards and messaging across physical and digital assets, dealer-facing materials, events, factory tours, and community engagement.
Manage proposals, providing materials and editorial with advertising partners, media agencies, and vendors; act as main contact with engineering for new product launches and current product updates to drive efforts with marketing and sales.
Oversee dealer agreements, Docusign routing, uphold CRM/database processes, branded inventory, and distribution of promotional materials.
Conduct competitive analysis, pricing reviews, and summarize insights for product positioning and leadership reporting.
Maintain a strong, visible presence at Cruisers Yachts factories; support preparation for new and current products, events, content creation, and cross-team meetings.
Perform additional related duties as assigned by management.