Brand Marketing Manager | EGO

CHERVON NORTH AMERICA INC • Naperville, IL

26d • Hybrid

About The Position

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all. About Our Opportunity: As the EGO Brand Manager, you will be responsible for leading EGO brand building and marketing executing programs that increase brand equity, build brand awareness, influence product roadmap and drive long term brand strategies. You must possess excellent communication skills and collaborate effectively with team members across the global organization. The EGO Brand Manager requires experience developing advertising and digital campaigns with the ability to adapt to a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing required; MBA preferred.
• 3-5 years of relevant experience required.
• Exceptional knowledge of marketing strategies, concepts and practices
• Strong project management and performance measurement skills
• Exceptional written, verbal, public speaking and communication skills
• Self-starter motivated by goals of project and challenges of fast paced environment.
• Leadership , problem-solving and communications skills
• Ability to analyze sales and market data and apply to decision-making.
• Digital campaign development experience preferred, including fundamental knowledge of consumer journey across tactics.

Nice To Haves

• Experience in the home improvement industry, working with key home center retailers is a plus.

Responsibilities

• Brand Strategy: Responsible for developing and executing brand strategy to maximize EGO revenue and profit and increase market share. This includes brand positioning, consumer targeting and being the voice of the Brand in the organization.
• Advertising Strategy: Develop demand creation strategies to create brand awareness and product interest that leads directly to conversion, delivering on Brand KPIS. Including development and execution leadership for marketing advertising and digital campaigns.
• Product Launch: define product unique selling position and go-to-market plan across tactics to ensure successful, on time launch.
• Asset & Content Production: Lead and support development and execution of asset production to be used in new product launch materials, digital content, marketing campaign content and ecommerce needs.
• Agency & Vendor Management: manage relationships with internal services and external creative and digital agencies.
• Marketing Budget Management: Responsible for planning and managing the brand marketing budget to drive the planned results.
• Product Line Review Support: Working closely with Channel Marketing, Product and Key Account teams to deliver high quality, strategic presentations comprehensive of brand strategy, market trends, competitive insights, demand creation and sell-in strategy
• Brand Building: Lead the development of programs designed to establish and maintain brand presence in market including events, trade shows, and merchandising strategy.
• Brand Research: Utilize agency partners to develop consumer segmentation, consumer insights and brand awareness for actionable, data driven insights.
• Team Collaboration: Partner with internal business units across Marketing, Product Management, Industrial Design and Sales to collectively drive brand strategy.
• Global Team Building: Partner with the global teams to inform of North America Brand strategy and gain alignment.

Benefits

• We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager