Brand Marketing Manager | Biossance

THG•San Francisco, CA

5d•$90,000 - $100,000•Hybrid

About The Position

Biossance is a pioneering clean beauty brand built on biotechnology, efficacy, and sustainability. Powered by sugarcane-derived squalane and cutting-edge science, Biossance delivers high-performance skincare that’s safe for people and the planet. Available at Sephora and leading global retailers, Biossance continues to drive innovation within prestige skincare - where Beauty Meets Biotech. The Brand Marketing Manager owns go-to-market strategy and 360 campaign execution across product launches, retail moments, and cultural activations. This role translates product positioning into high-impact consumer-facing campaigns that drive awareness, engagement, and revenue growth. You’ll partner cross-functionally with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International and external agencies to ensure cohesive brand execution across every touchpoint. You’ll also manage Biossance’s strategic nonprofit partnership with Oceana, ensuring our environmental mission is meaningfully integrated into storytelling and activation. This is a high-visibility role within a lean, performance-driven team.

Requirements

4–6+ years of experience in brand marketing, integrated marketing leadership within beauty, skincare, or lifestyle
Bachelor’s degree (BA or BS) in Marketing, Communications, Business, or a related field required
Proven experience owning GTM strategy and executing 360 campaigns
Experience managing PR agencies and external partners
Experience leading partnerships, experiential marketing, or purpose-driven brand initiatives
Strong understanding of the prestige beauty landscape and retail marketing cadence (including Sephora)
Strategic mindset balanced with strong executional rigor
Ability to manage multiple stakeholders and deadlines in a fast-paced environment
Data-informed decision maker with comfort interpreting performance metrics
Excellent communication and presentation skills

Responsibilities

Own end-to-end go-to-market strategy and execution across product launches, seasonal moments, and retail activations
Translate product positioning into clear consumer messaging, campaign frameworks, and cross-channel rollout plans
Develop strategic briefs, GTM decks, content calendars, and execution roadmaps
Ensure cohesive storytelling across PR, social, influencer, retail, and digital channels
Manage PR agency relationships, ensuring strategic alignment, performance accountability, and timely execution
Oversee earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns
Lead development of experiential marketing programs and cultural activations that increase brand visibility and deepen consumer engagement
Manage Biossance’s partnership with Oceana, overseeing annual programming, campaign integration, event activations, and cross-functional alignment
Ensure the brand’s sustainability commitments and nonprofit initiatives are authentically integrated into marketing storytelling
Partner closely with Product Marketing (strategy), Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International and Operations to ensure seamless execution
Serve as the global GTM point of contact for International markets, ensuring brand consistency while enabling thoughtful local adaptation
Manage timelines, approvals, and budgets to ensure on-time, high-quality launches
Present GTM strategies and campaign performance updates to senior leadership
Define KPIs across campaigns and brand initiatives
Track performance across channels and provide actionable insights to optimize impact
Support budget management and ROI tracking to ensure marketing investments drive growth