Brand Marketing Manager (Open Fertility)

Open Fertility•Denver, CO

5d•$70,000 - $100,000•Hybrid

About The Position

Open Fertility is committed to making exceptional fertility care accessible to more people than ever. From egg freezing to IVF, we simplify and streamline treatments so patients can pursue their reproductive goals with confidence. We’re looking for passionate, driven individuals who want to make a meaningful impact in people’s lives. As part of our rapidly growing team, you’ll help innovate fertility care and transform the patient experience. Our clinics are currently open in Roseville, CA and Astoria, NY, with Denver, CO coming soon. The Brand Marketing Manager will shape and elevate the Open Fertility brand across all touchpoints. You'll be responsible for developing compelling brand narratives, ensuring consistency across channels, and creating marketing campaigns that resonate with our patients' deeply personal fertility journeys. This role requires a unique blend of creative storytelling, strategic thinking, and empathy where you'll translate clinical excellence into emotional connection while maintaining the trust and credibility essential in healthcare marketing. You'll report to the Director, Brand Marketing and collaborate closely with growth marketing, content, clinical teams, physician liaisons, and external creative partners to build a brand that makes patients feel seen, supported, and confident in choosing Open Fertility.

Requirements

3-5 years of brand marketing experience, preferably in healthcare, wellness, DTC, or other mission-driven consumer brands
Demonstrated ability to develop brand strategies that drive both emotional connection and business results
Strong creative instincts with experience writing creative briefs, providing creative direction, and evaluating campaign effectiveness
Portfolio showcasing brand campaigns, visual identity systems, or creative projects you've led
Experience managing agency relationships and external creative partners

Responsibilities

Develop and maintain Open Fertility's brand strategy, voice, and visual identity across all channels and touchpoints
Craft compelling brand narratives that authentically communicate the Open difference—balancing clinical expertise with warmth and accessibility
Define and evolve our brand positioning in a competitive fertility market, ensuring differentiation
Create brand guidelines and ensure consistency across paid marketing, website, social media, clinic environments, and patient communications
Lead integrated brand campaigns from concept to execution, working with internal teams and external agencies
Develop creative briefs that translate strategic objectives into compelling, patient-centered creative
Oversee photoshoots, video production, and content creation that authentically represents our diverse patient community
Partner with growth marketing to ensure brand campaigns drive both awareness and conversion
Develop patient storytelling programs that showcase real experiences while maintaining privacy and sensitivity
Create marketing materials that acknowledge the emotional complexity of fertility treatment—hope, fear, resilience, and joy
Ensure all brand touchpoints reflect our commitment to inclusivity, representing diverse family-building journeys (LGBTQ+ patients, single parents, various cultural backgrounds)
Partner with clinical leadership to translate medical innovations and outcomes into patient-facing messaging
Support practice managers and physician liaisons with brand toolkits, templates, and materials for local market activation
Track brand health metrics including awareness, consideration, sentiment, and brand recall
Conduct competitive analysis to understand market positioning and identify white space opportunities
Gather patient and provider feedback to continuously refine brand messaging and creative
Present brand performance and strategic recommendations to marketing leadership and executive team
Manage relationships with creative agencies, production companies, and freelance partners
Provide clear creative direction and constructive feedback to ensure quality and brand alignment
Manage brand marketing budget, ensuring efficient use of resources across campaigns and vendors