Brand Marketing Manager

El Pollo Loco Holdings•Costa Mesa, CA

44d•Hybrid

About The Position

The Brand Product Marketing Manager is a strategic leader responsible for marketing innovation and activation strategy, by working cross-functionally to drive, influence, lead and consult through marketing initiatives and the 4D Process (Discover, Dream, Design, Deliver).

Requirements

Bachelor's degree required; business degree preferred.
A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience.
Demonstrated record of driving successful, high-impact brand strategies, understanding consumer behavior and market trends leading to impactful marketing initiatives.
Possess and maintain a valid driver's license.
Demonstrated experience leading all aspects of product marketing from concept to launch.
Experience successfully launching new products that drive transactions, topline sales and brand awareness across all multiple channels
Big thinker with ability to develop and execute complex strategies with excellent attention to detail
Strong project management skills with ability to develop timelines, manage multiple and varied projects, prioritize competing, time sensitive requests and lead cross-functional teams
Ability to develop impactful innovation and marketing briefs that inspire culinary and creative partners
Strong communication skills and ability to effectively communicate with and influence internal and external business partners.
Self-starter with ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
High level of proficiency with technology including Microsoft Office Suite applications, customized database applications, and internet research tools.
Ability to work at the Support Center consistent with the hybrid work policy.

Nice To Haves

Master's degree in business preferred.
QSR or related industry experience is a plus.

Responsibilities

Develop and execute marketing calendar to achieve sales and transaction goals around new product innovation
Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 1-2-year pipeline of consumer-driven ideas.
Responsible for delivering new brand insights and innovations for products/offers using the 4D process, from concept to launch.
Unlock growth opportunities into new category entry points resulting in increased sales, positive brand awareness, and consumer sentiment.
Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
Lead communication strategy for new products in assigned area, including with operations and franchise partners, as well as in the media.
Promote new products/offers to key stakeholder groups, including franchisees, department leaders and franchise business directors.
Partner with internal creative team to execute merchandising initiatives and other brand activation initiatives.
Partner with the Sr. Director, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria/opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations.
Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns.
Other activities, duties or responsibilities that are assigned by your supervisor.