Brand Marketing Manager

Biograph • New York, NY

5d • $110,000 - $150,000

About The Position

As a Brand Marketing Manager, you will play a critical role in expanding our marketing message for our cutting-edge program, The Biograph Method, a pioneering diagnostic and wellness platform designed to unlock personalized insights and long-term wellness. You will work cross functionally across product, design, sales, and operations to implement impactful techniques to build brand awareness and expand our impact. The ideal candidate is data driven, creative and works collaboratively to get results.

Requirements

• 5+ years of experience working in high growth marketing
• Bachelor’s degree or equivalent experience
• Proven success in a startup or high-growth company
• Excellent leadership and communication skills
• Eager to be in a start up mentality, open to test and learn and take on challenges
• Comfortable in the dynamic, fast-paced environment of a healthcare technology startup

Responsibilities

• Effectively own and enhance brand marketing functions, including public relations, email marketing, content creation across organic social, influencer, the Biograph blog, partnerships and more
• Drive brand strategy and consistency across all efforts, ensuring the brand's message, voice, and visual identity adhere to our stated strategy and are consistent across all marketing materials, partners, advertising, etc.
• Manage marketing vendors in day to day efforts and ensure all partners stay aligned on brand goals, message and key initiatives
• Plan and launch integrated brand campaigns across digital, social, content, PR, and experiential channels
• Build and manage influencer and creator partnerships, driving awareness and intent
• Partner closely with teams across product development, growth, sales and design to bring ideas to life across every brand touchpoint
• Track, analyze, and optimize campaign performance and brand health metrics, using insights to test, learn, and continuously improve.
• Provide expertise to set standards and execute on marketing strategies
• Be a key contributor to the culture of innovation, constantly exploring ways to push the boundaries of healthcare

Benefits

• Equity
• Biograph Membership
• Medical, dental, and vision insurance
• 401(k)
• Paid maternity / paternity leave
• Unlimited PTO
• 11 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees