Marketing Brand Manager
About The Position
We’re seeking a driven Marketing Brand Manager to lead end-to-end innovation and unlock breakthrough growth for our Cat Treats category- the company’s fastest growing and category leader with #1 share! In this role, you’ll own the innovation pipeline—uncovering whitespace opportunities, developing bold concepts, and driving them through commercialization and in-market success. You’ll lead 360° brand marketing, bringing big ideas to life while shaping the future of the portfolio. Additionally, you will develop and execute renovation strategies that drive sales, market share, and profit growth. You’ll also manage the annual plan and budget, monitor and refine sales and retail forecasts, and ensure P&L goals are consistently achieved. If you’re a creative, results-driven marketer who thrives on taking bold ideas from concept to commercialization and making a measurable business impact, this is the role for you! This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.
Requirements
- Bachelor’s Degree in Business/Marketing with a minimum of 4 years’ Brand Management experience (or an MBA with 3 years’ experience) in consumer-packaged goods
- Working knowledge of IRI/Nielsen POS and Panel Data
- Experience managing P&L and conducting market research and analysis
- Proven experience in whitespace and innovation development from concept to market entry
- Proficient in Microsoft Office Suite programs
Responsibilities
- Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
- Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)
- Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D
- Assist in setting brand strategy, develop and manage annual marketing plans
- Help to develop the strategy and execution of consumer communication/promotional support plan
- Develop deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy.
- Identify new ways to expand category beyond current portfolio to achieve growth
- Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
- Actively manage the brand P&L and budget
- Support creation of sales presentations to support new products and educate on category trends/consumer understanding.
Benefits
- Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
- Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
- Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
- Generous Paid Time Off: Enjoy up to 34 paid days off annually.
- Paid Leaves: Parental leave, Bereavement leave, and Military leave.
- Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
- Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
- Employee Perks: Volunteer opportunities, fun employee events, and more!
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
