GT'S Living Foods-posted 2 days ago
$110,000 - $150,000/Yr
Full-time • Mid Level
Hybrid • Los Angeles, CA

We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand. As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture-setting consumers, and pioneer a movement, we’d love to meet you.

  • Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
  • Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
  • Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
  • Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
  • Leverage market research and consumer insights to inform strategies and identify growth opportunities
  • Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
  • Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
  • Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed
  • 3+ years in brand management or marketing within CPG (Exp. In Food & Bev or Health and Wellness industry is a plus)
  • Bachelor’s Degree in Marketing or related field (required)
  • Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen
  • Advanced MS PowerPoint and Excel skills
  • Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics
  • Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand
  • Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level
  • Thrives in a scrappy, fast-moving, and entrepreneurial environment
  • Project management skills and ability to meet deadlines
  • Detail oriented, passionate about doing the little things well
  • Knowledge of the retail landscape, especially the Natural channel, a plus
  • Deep understanding of the unique mindset of early adopters in the health and wellness space
  • Knowledge in the following areas: packaging, advertising, promotions, shopper marketing, and brick & mortar retailer landscape
  • MBA (preferred)
  • Health Insurance: Medical, Dental, Vision
  • 401K with Matching
  • Discounts on the amazing GT’s product line
  • Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
  • Others: food trucks every weekday, and quarterly employee appreciation events
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