Brand & Marketing Manager

Gummi World•Austin, TX

12d•Onsite

About The Position

We are seeking an experienced Marketing and Communications Manager to join our team in Austin, Texas. The ideal candidate will possess extensive integrated marketing experience, a passion for detail, and a proven ability to drive growth in a scale-up or high-growth environment. This role is best suited for a candidate who has experience growing a business from the ground up, meeting monthly revenue and growth targets, and building scalable marketing programs that evolve alongside the business. This position reports directly to the Chief Marketing Officer (CMO) and plays a critical role in driving user acquisition, brand visibility, and revenue growth. The Marketing and Communications Manager will manage SEO/SEM performance, website development and optimization, user base growth, and content creation across email, blog, and social media channels. The role requires close cross-functional collaboration to establish content strategy, leverage analytics, drive measurable outcomes, and ensure alignment with key stakeholders across the organizations. This position is in-office. This is not a remote role.

Requirements

Demonstrated experience working in scale-up, startup, or high-growth business environments, with a proven ability to support rapid expansion
Experience growing a business or product from the ground up, including accountability for meeting monthly growth and revenue goals
Strong understanding of search engine algorithms and ranking methodologies
Hands-on experience with SEO tools such as Google Analytics, SEMrush, and related platforms
Proficiency in keyword research, data mining, and performance analysis
Familiarity with WordPress or other content management systems
Strong attention to detail with excellent project planning and coordination skills
Practical, hands-on experience with major social media platforms and digital campaigns
Digital marketing experience with robust analytics, reporting, and optimization capabilities
Email marketing campaign development and execution experience
Ability to collaborate effectively with cross-functional teams to drive measurable results
Strong customer service orientation for both internal and external stakeholders
Exceptional written and verbal communication skills
AP style writing experience required
Copywriting experience preferred
WordPress experience preferred
3+ years of digital marketing experience, preferably in technology-driven environments

Nice To Haves

Experience conducting comprehensive website audits for SEO and SEM
Proven ability to fix technical issues, update keywords, and implement optimization improvements
Experience in best practices to maintain and scale optimization efforts
Ability to execute site improvement solutions independently and produce clear reporting to demonstrate performance gains
Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social media advertising platforms, and Adobe Creative Suite
A personable, collaborative leadership style with the ability to represent the brand confidently internally and externally

Responsibilities

Develop and execute optimization strategies that increase the company’s search engine rankings and overall digital visibility
Research, analyze, and implement SEO keywords across website content and marketing materials
Set, track, and achieve measurable marketing and revenue growth goals, including monthly performance benchmarks
Monitor daily performance metrics to assess SEO/SEM strategy effectiveness and overall campaign performance
Develop compelling content for digital marketing channels including websites, email campaigns, blogs, and social media
Assist in the development and execution of a comprehensive social media content strategy
Set up, manage, and optimize email marketing campaigns to support lead generation and retention
Coordinate internal and external contributors for blog posts, social media content, and newsletters
Market the company’s SaaS platform by developing and implementing integrated marketing campaigns
Coordinate and maintain marketing materials for digital campaigns, trade shows, conferences, and other brand initiatives
Prepare detailed marketing performance reports by collecting, analyzing, and summarizing data from social media and web analytics platforms, and provide actionable recommendations for optimization
Support sales efforts by providing sales data, market trends, forecasts, account insights, and new product information
Research competitive products and market dynamics, including product features, market share, pricing strategies, and advertising approaches
Monitor and manage marketing budgets by comparing actual results against plans and forecasts
Take ownership of new initiatives and evolving priorities to support organizational growth and continuous improvement