Brand Marketing Manager
About The Position
As the Brand Marketing Manager, you will be responsible for executing a cohesive content strategy that captures the essence of the LUMA brand and engages our growing audience across various digital platforms. LUMA Hotels are Modern, Aware, Dynamic, and Energized (MADE). We are MADE for the traveler looking for a local experience out of the norm. This is a full-time position based in San Francisco or New York City. Travel between San Francisco and New York City required approximately every other month. Occasional weekend and evening work may be required as necessary to capture social media content. Join LUMA Hotels and play a key role in shaping the narrative of our brand through compelling and impactful content. If you're passionate about content creation and ready to drive engagement and loyalty with our audience, we want to hear from you!
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field preferred
- Demonstrated experience creating compelling social media content across various channels
- Excellent writing skills, with ability to produce persuasive marketing copy, showcase local activities and events, and accurately inform guests, while strengthening brand voice.
- Meticulous attention to detail and ability to proofread.
- Excellent visual storytelling skills, with a keen eye for design and aesthetics
- Strong project management and organizational skills
- Strong understanding of social media algorithms, trends, and best practices
- Strong proficiency in photo/video editing and design tools
- Proficiency in content management systems and analytics tools
- Creative mindset with the ability to think strategically and execute effectively
- Ability to work collaboratively with cross-functional teams and adapt to a fast-paced environment
Nice To Haves
- Experience within the hospitality or travel industry a plus
Responsibilities
- SOCIAL MEDIA Create visually stunning and engaging social media content to drive interaction and increase brand awareness. This is end-to-end creation, including capturing photos and videos, writing captions and copy, and designing and editing reels, stories, etc.
- Serve as the social media ambassador for LUMA Hotels, fostering authentic connections with our target audience.
- Manage and grow our social media communities by promptly and effectively responding to comments and messages.
- Collaborate with PR agency to manage influencer partnerships, coordinate hostings, and ensure appropriate deliverables.
- Monitor for UGC, manage permissions, and integrate content across LUMA platforms.
- Engage in ongoing social listening, monitoring LUMA as well as competitor and affinity brands for actionable insights.
- Monitor, analyze, and report on social media performance metrics to inform future content and campaigns.
- Stay up to date with the latest social media trends, best practices, and algorithm changes to optimize our online presence.
- WEBSITE AND EMAIL Create high-quality, engaging website content for brand.com, collaborating with operations teams and SEO vendor.
- Manage merchandising of rooms and rates in the booking engine.
- Manage content for transactional and promotional emails, with support from graphic designer.
- Manage content for brand partnerships, such as promotional emails and social media collaborations.
- Manage and optimize profiles on third-party sites such as Google, TripAdvisor and Yelp.
- Track and analyze performance, reporting on key metrics and making data-driven recommendations.
- GENERAL Manage content calendar and editorial workflow, ensuring timely publication of content across all channels.
- Manage visual asset libraries.
- Manage hotel content on guest room TVs.
- Assist in developing and maintaining brand partnerships.
- Assist in developing and producing branded merchandise.
- Assist in planning and organizing occasional on-site activations and events.
- Collaborate with other departments, including marketing, sales, public relations, and guest services, to ensure consistent messaging and brand identity.
Benefits
- Medical/Dental/Vision - Competitive Team Member contribution rates
- Holiday Pay (9 days)
- Vacation Pay - start accruing day 1 and get up to 2 weeks the first year!
- Sick Pay (in accordance with NYC ESTA)
- Life Insurance and AD&D
- Short Term Disability
- Voluntary Life Insurance and AD&D
- Voluntary Long-Term Disability
- Voluntary products such as Hospital Insurance, Critical Illness insurance, and Accident Insurance
- 401(k) Savings Plan - 100% vested and match starting after 60 days
- Commuter Program
- Wellness Program
- Education Assistance Programs
- Employee Perks through Working Advantage
- Complimentary gym membership
- TripAdvisor yearly incentive program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
251-500 employees
