LN Venues, Brand Marketing Manager - Vinyl Room Las Vegas

Live Nation Entertainment•Las Vegas, NV

4d•Onsite

About The Position

Live Nation Entertainment is the world’s leading live entertainment company. This role is responsible for creating, developing, implementing, and executing strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Vinyl Room. The position involves overseeing the creative service request process for marketing collateral, developing community relationships and strategic partnerships, and managing guest relations/public relations and community outreach programs. The Brand Marketing Manager will also collaborate with senior leaders on marketing initiatives, implement national marketing programs with a focus on driving membership and VIP activity, and serve as the primary contact for local and national alliance programs. Additionally, the role includes managing marketing and advertising agencies/consultants/freelancers, liaising with the promotions team and home office social media manager, managing database marketing, overseeing marketing and advertising operating budgets, and providing financial reporting on marketing expenditures.

Requirements

Bachelor’s degree in public relations or related degree
3-5 years marketing experience
Exhibits positive attitudes; excellent written and verbal communication; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
Tolerance of all cultures, music and art forms

Nice To Haves

Bachelor’s degree in Marketing

Responsibilities

Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Vinyl Room.
Oversee creative service request process to develop and maintain venue marketing collateral for business segments including advertisements, web graphics, email campaigns, rack cards, promotional fliers, sales packages, brochures.
Develop key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue.
Oversee guest relations/public relations and community outreach programs.
Work with senior team leaders to develop and communicate marketing initiatives for cross-selling business segment opportunities within the venue.
Implement national marketing initiatives across all business segments, with significant focus to develop Vinyl Room programs that drive membership and VIP program activity.
Primary contact to execute local and national alliance programs.
Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management.
Liaison with promotions team and home office social media manager to increase social communities and develop programs that create value for fans and drive revenue for venue across brand business segments.
Database marketing management (together with home office team).
Manage marketing and advertising operating budgets.
Financial reporting weekly/monthly to GM showing ROI across all marketing expenditures.