Marketing - Marketing and Brand Alliance Spec 2
About The Position
We are seeking a Brand Marketing Manager to join the Publishing team and support the launch and growth of first-party and partner mobile titles. This role will be responsible for driving brand strategy and executing integrated marketing campaigns that engage players and deliver measurable business impact. The Brand Marketing Manager will collaborate closely with PlayStation Studios, Global Marketing, external partners, and cross-functional teams to shape positioning, messaging, and creative frameworks that bring mobile experiences to life. The ideal candidate combines strategic thinking, creative vision, and data-driven decision-making to optimize performance.
Requirements
- 6+ years of experience in mobile go-to-market strategy across brand, product marketing, and growth, managing multi-million-dollar budgets.
- Proven track record in user acquisition for gaming, driving improvements in key performance metrics (ROAS, LTV).
- Background in brand management for AAA game IP or major entertainment brands.
- Strong ability to translate data into actionable insights for both tactical optimizations and strategic recommendations.
- Demonstrated creative thinking in campaign development and asset direction, combined with an analytical approach to performance tracking and continuous optimization.
- Extensive experience building testing processes, reporting frameworks, and performance analysis systems.
- Must have mobile experience
Responsibilities
- Lead Brand Management - Drive the development and stewardship of brand identity by partnering with studios and publishing teams to shape positioning, messaging, and creative frameworks that transform first-party mobile titles into compelling, globally resonant experiences through integrated campaigns.
- Define & Measure Success - Establish KPIs, monitor performance, and leverage data-driven insights to optimize campaigns for maximum impact.
- Drive Full-Funnel Marketing - Collaborate with Creative, Performance Marketing, Growth, and PX teams to connect user acquisition strategies with in-game activations.
- Documentation & Processes - Maintain clear campaign documentation and implement efficient workflows to ensure consistency across teams.
- Own ASO Roadmap - Own creative and copy testing for app stores to improve visibility and conversion rates.
- Support Creative Strategy - Lead performance marketing creative from concept to completion by establishing A/B testing frameworks, monitoring effectiveness, and translating data into actionable insights that enhance UA campaigns and overall creative impact.
- Maximize Platform Visibility - Lead pitches and programs with platform partners to improve featuring, merchandising, and surfacing opportunities.
- Champion Brand Identity - Bridge product and marketing by tying in-game updates to external campaigns, ensuring a consistent voice and identity across channels and partner activations.
- Manage Partnerships - Support the day-to-day marketing relationship with internal and external stakeholders, ensuring alignment on strategy and execution.
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What This Job Offers
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
