Associate, Brand Marketing Associate, Brand Marketing

Nestle Operational Services Worldwide SA•St. Louis, MO

1d•$96,000 - $115,000

About The Position

Joining Purina means you’re joining one of the most emotional categories in the world – pet care. At our very core, we’re a human environment – passionate people mastering cutting-edge technology to continuously improve the lives of pets. As an Associate within our Brand Marketing group, you’ll be responsible for assisting the execution of the marketing strategy for the brand you support, including analyzing the business and our competition. What does your day-to-day look like? Building promotion elements for the business plan; developing sales tools; evaluating sales, share, profit; drawing insights from analytics, and overseeing budgets. You must be able to find your ‘square’ – find passion in the work you do and develop meaningful partnerships with your customers. And if you’re naturally collaborative, curious, analytical, and digitally driven, you’ll fit right in.

Requirements

Bachelor’s Degree from an accredited institution. Master’s degree preferred.
3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required

Nice To Haves

Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred
Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred

Responsibilities

Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
Assist in the execution of promotional programs/calendar
Manage coupon and customer relationship marketing
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
Manage packaging changes due to product, graphic, and or formula changes
Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
Maintain packaging and product forecast
Monitor inventory
Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
Participate in qualitative and quantitative marketing research to impact your business and brand decisions
Develop customer presentations that communicate updates to promotional/trade calendars
Plan and execute merchandising events, retail tools, and point of sale (POS) displays