Brand Marketing Manager - Dark Horse
About The Position
Join us in shaping the future of one of our core growth brands — a role where your strategic vision, creativity, and leadership will have a significant impact on our business. You will oversee and execute brand-building initiatives that deliver meaningful results, working closely with cross-functional partners to bring innovative ideas to life. In partnership with the Outcome Owner and Director, you will guide the brand’s P&L, making smart trade-offs and resource decisions to meet growth and profitability goals. This role is ideal for someone who thrives on both strategic thinking and hands-on execution. You will lead portions of the brand roadmap, manage complex projects independently, and mentor internal and external partners to achieve breakthrough results. You’ll help shape the brand’s strategic positioning, architecture, and standards, ensuring every channel tactic, creative brief, and activation reflects the brand’s equity and resonates with our target consumer. We’re looking for a curious and empathetic leader who understands consumers deeply — their motivations, behaviors, and evolving needs. You’ll mine insights from data, market visits, and direct engagement with customers, distributors, and sales teams to create marketing strategies that inspire and connect. With a keen eye for emerging trends, you’ll identify opportunities to innovate, test, and measure effectiveness, ensuring our marketing stays fresh and impactful. Your work will span creative development, channel strategy, portfolio alignment, and campaign measurement. You’ll collaborate with diverse teams and agency partners to deliver work that is inclusive, relevant, and ownable — and you’ll know how to optimize based on results.
Requirements
- Master's degree plus 3 years of experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
- Required to travel up to 25% of the time in-market in order to perform job duties.
- Strong analytical & financial acumen.
- Demonstrated skill in leading and coaching cross-functional teams.
- Ability to influence management, lead cross-functional teams, and work through others.
- Ability to effectively manage competing priorities and operate with a sense of urgency.
- Excellent written & verbal communication skills.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
- Required to be 18 years or older.
Nice To Haves
- Master’s of business administration degree plus 6 years of brand marketing experience; OR Bachelor’s Degree in Business Administration with a marketing or finance concentration plus 8 years of brand marketing experience reflecting increasing levels of responsibility.
- IRI Circana experience.
- Experience Managing a P&L.
- Experience working in an agile environment.
- CPG, Pharmaceutical, or Alcohol beverage industry experience.
- Solid understanding of 3-tier distribution system.
- Brand strategy & positioning experience.
Responsibilities
- Oversee and execute brand-building initiatives
- Guide the brand’s P&L
- Lead portions of the brand roadmap
- Manage complex projects independently
- Mentor internal and external partners
- Shape the brand’s strategic positioning, architecture, and standards
- Create marketing strategies that inspire and connect
- Identify opportunities to innovate, test, and measure effectiveness
- Creative development, channel strategy, portfolio alignment, and campaign measurement
- Collaborate with diverse teams and agency partners
Benefits
- medical and dental coverage
- 401k plans
- profit sharing
- pet insurance
- company holidays
- access to an employee wine shop
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
