Brand Marketing Manager, Brand Studio

GoogleSan Francisco, CA
7h

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As a Brand Marketing Manager for Brand Programming, you will play a crucial role in shaping the narrative of some of Google's most visible platforms. You will be at the center of our editorial operations, ensuring alignment and seamless execution of our brand voice across owned brand surfaces, like the Google Homepage. This position requires an organized and collaborative individual who can manage multiple workstreams and stakeholders to deliver cohesive and impactful brand moments. You will be responsible for managing the planning process, integrating key insights, and managing a global editorial calendar to ensure our content is timely, relevant, and culturally resonant. Your work will directly influence how we engage with multiple users daily, making you a key contributor to some of our most beloved brand expressions. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (e.g., growth, performance, direct response, social, digital, cloud, events, etc.).
  • Experience working cross-functionally with various stakeholders and teams.
  • Experience in editorial planning, content strategy, or content management.
  • Experience with creating corporate brand narratives.

Nice To Haves

  • Familiarity with the Google brand and its products.
  • Ability to manage multiple projects in a fluid, dynamic environment.
  • Excellent organizational skills and attention to detail.
  • Excellent communication skills, with the ability to influence and collaborate effectively.
  • Passion for brand storytelling and understanding of cultural trends.

Responsibilities

  • Manage the integrated editorial calendar and "always-on" homepage properties, aligning with key cultural moments and brand priorities.
  • Facilitate key weekly meetings, including creative reviews, social syncs, and Go-To-Market (GTM) sessions to drive alignment and decision-making.
  • Synthesize and distribute weekly notes and recaps to leadership and cross-functional stakeholders to ensure visibility and track progress.
  • Assist in the management of general Brand Planning rituals and operational needs and support resource and budget tracking for Brand Programming initiatives.
  • Guide the operational alignment for brand programming, ensuring a cohesive approach across homepage and editorial partnerships.
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