Brand Marketing Lead- Creative Services

PNC Bank•Pittsburgh, PA

6h•Onsite

About The Position

PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. PNC is seeking an experienced Brand Marketing Lead to join the account management team within Creative Services, serving as a primary liaison to our MarCom partners with a focus on the CIM creative work set. A marketing lead operates with a high degree of independence and fully owns administrative and project management responsibilities—guiding partners through the creative process, reviewing input briefs (providing recommendations and asking questions), kicking off creative with our team, and ensuring work is delivered on time, on brand, and to a consistently high standard. In addition to CIM, this role is expected to take on additional account-based and administrative work as needed to support the broader account management team and evolving business priorities.

Requirements

5+ years of experience in account management, project management, or creative operations within an agency, in-house agency, or enterprise marketing environment.
Demonstrated ability to own complex workstreams independently and manage multiple projects and stakeholders in a fast-paced environment.
Strong understanding of the creative development process, from briefing through production and delivery.
Excellent communication, relationship management, and organizational skills, with a proven ability to guide partners through defined processes.
Experience developing input briefs and translating partner needs into clear, actionable creative direction.
Detail-oriented with strong tracking, reporting, and documentation habits.
Comfortable coordinating cross-functional testing and maintaining evolving specifications.
Ability to identify risks early and escalate concerns constructively with recommended solutions.
Bachelors degree
5+ years of industry-relevant experience.

Nice To Haves

Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Analytical Thinking
Artificial Intelligence
Brand Management
Collaborating
Continuous Transformation
Customer Behavior and Preferences
Decision Making and Critical Thinking
Effectiveness Measurement
Financial Services Industry
Influencing
Innovation
Problem Solving
Strategic Thinking

Responsibilities

Serve as the primary point of contact and day-to-day liaison between Creative Services and MarCom partners.
Guide partners through the creative process end to end, setting clear expectations while providing hands-on support at every stage.
Build trusted, collaborative relationships that position Creative Services as a strategic partner rather than an order-taker.
Proactively communicate status, risks, and changes to keep partners and internal stakeholders aligned.
Provide flexible account and administrative support across the broader account management team, adapting responsibilities as business needs and priorities evolve.
Completely own administrative needs and project management for CIM pods as related to the creative work set, operating independently from intake to final delivery.
Review input briefs, secure required inputs and approvals, and ensure briefs are complete and actionable before work begins.
Kick off creative work with the Creative Services team, ensuring clear direction, scope, and priorities are established up front.
Provide administrative support and coordination for CIM scripts.
Manage multiple projects simultaneously, balancing timelines, quality, and partner expectations across the CIM portfolio.
Coordinate cross-team testing of CIM creative to validate performance, functionality, and brand and technical compliance.
Update and maintain specifications as changes are made, ensuring documentation stays current and accurate across teams.
Serve as a connective tissue between partners, creative, and testing functions to keep work moving efficiently.
Track CIM work throughout the year, including the volume of projects completed and key milestones.
Maintain accurate records and reporting on CIM to inform planning, capacity, and resourcing decisions.
Identify and escalate creative concerns, risks, or roadblocks to the team promptly, recommending solutions where possible.
Drives the long-term brand vision by leading marketing activities that build and strengthen the brand and support enterprise and line of business priorities.
Ensures marketing efforts consistently reflect the brand platform, resonate with target audiences, and appropriately reach them across national and local initiatives, while influencing alignment across initiatives and teams.
Leads the creation and end-to-end execution of integrated brand marketing campaigns and paid media programs across channels, including digital, social, and traditional media.
Leads and optimizes delivery of brand storytelling and coordinated campaigns that drive awareness, consideration, and engagement across initiatives.
Creates and delivers marketing strategies that bring the brand to life across campaigns, sponsorships, and key cultural moments.
Translates business priorities into integrated brand and paid media plans and drives alignment across cross-functional teams to ensure effective execution.
Advances paid media and campaign performance by analyzing key metrics, identifying drivers of performance, and synthesizing insights to inform optimization, future planning, and strategic decision-making.
Applies a strong understanding of how media channels, creative, and messaging perform together to drive outcomes and extend learnings across initiatives.
Applies strong brand marketing and media capabilities, including omni-channel planning practices, test-and-learn approaches, agentic workflows and artificial intelligence.
Participates in pilots, evaluates effectiveness, and adopts and seeks out new technologies within established processes and brand governance standards.
Works in close partnership with cross-functional teams—including brand, media, creative, LOB, analytics, and agency partners—to deliver marketing initiatives.
Influences direction, supports budget oversight, aligns stakeholders, and ensures timelines, dependencies, and deliverables are managed effectively across complex initiatives.
Demonstrates accountability for individual performance and extends influence through peer mentorship and cross-team guidance.
Manages priorities, meets commitments, and sets an example by continuously building functional and technical expertise.
Actively seeks feedback, develops skills, and adapts to evolving marketing strategies and industry trends.
Stays current on brand marketing and paid media industry advancements and applies learnings to improve outcomes across work.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.