Brand Marketing Associate Director - Anktiva

ImmunityBio, Inc.•El Segundo, CA

1d•$170,000 - $187,000•Remote

About The Position

The Brand Marketing Associate Director will play a vital leadership role in the ongoing commercial/brand expansion of Anktiva. The position will focus on expanding ImmunityBio’s presence in the product segment. The Brand Marketing will take a leading role in the development and implementation of patient-focused marketing strategies and tactics. This individual will be a key point of contact with all key internal and external stakeholders in executing current and future marketing efforts supporting the growth of all products in the U.S. and Canada markets.

Requirements

Bachelor’s degree in life science, business, marketing or other relevant specialty required
8+ years of commercial and/or marketing experience in the pharmaceutical or biotech industry, with experience in managing and launching a specialty or biotech product required
Proven track record of developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts required
Experience with managing complex commercial challenges requiring detailed analyses and presentation of strategic recommendations required
Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets required
Solid experience in executing omni channel marketing programs required
Experience in marketing drugs and/or devices in oncology, rare diseases or orphan therapeutic areas is highly preferred
Outstanding, proven leadership skills with the ability to collaborate and navigate effectively in a matrix environment
Comfortable and effective within a rapidly changing start-up environment
Strong analytical skills
Strong business and scientific acumen
A high level of comfort and interest in understanding complex scientific concepts and content
A proven track record of being an effective, results-oriented project leader
Must possess a strong ability to drive multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Self-starter who demonstrates initiative, energy and enthusiasm; brings a positive, can-do approach to all challenges
Works with an appropriate sense of urgency
Detail-oriented with impeccable organization skills
Excellent oral, written and presentation skills
Strong sense of ethics and responsibility
Understanding of U.S. reimbursement and distribution channels is preferred
Understanding of the U.S. selling environment especially the P&T process preferred
Ability to travel >30% of time

Nice To Haves

Master’s Business Administration (MBA) preferred
Pan Tumor brand marketing experience is a major plus
Prior sales and/or sales management experience is a definite asset

Responsibilities

Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs
Lead the Health Care Provider (HCP) strategy development and work with agency partners to execute omnichannel strategies for HCPs
Lead the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned segment (.e., Payor, Government)
Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally
Partner with the Training Director to identify and develop product focused sales training
Partner with Brand Director and data analytics team to develop materials, presentations, scorecards/measurements for internal and external audiences to articulate strategy, validate key metrics, and track execution, effectiveness and financial implications
Assist in the management of the Promotional Review Committee (PRC) process by being the brand lead in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs
Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs)
Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.)
Play key role in managing agency and external vendor relationships
Ensure marketing spend is tracking to target
Perform ad-hoc and cross-functional duties and/or projects, as assigned, to support business needs and provide developmental opportunities

Benefits

Medical, Dental and Vision Plan Options
Health and Financial Wellness Programs
Employer Assistance Program (EAP)
Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
Healthcare and Dependent Care Flexible Spending Accounts
401(k) Retirement Plan with Company Match
529 Education Savings Program
Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
Paid Time Off (PTO) includes: 11 Holidays
Exempt Employees are eligible for Unlimited PTO
Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day