Associate Director - Brand Marketing

SaaS Labs • Palo Alto, CA

1d • $160,000 - $190,000 • Remote

About The Position

We’re looking for an Associate Director – Brand Marketing to own and elevate our
brand end-to-end. This is a high-impact role for someone who thinks beyond
campaigns and wants to shape how a company is perceived in the market.

You will be responsible for building a distinct, memorable brand one that stands
out, drives preference, and supports revenue growth. This role sits at the
intersection of strategy, storytelling, and execution, and will partner closely
with leadership, Product Marketing, and Growth.

This role is based in the US (remote), and the base salary range for the role is
160-190k USD.

Requirements

• 8–10 years of experience in Brand Marketing / Content / Communications
• Proven track record of building and scaling strong brands in B2B SaaS or tech
• Exceptional storytelling ability able to craft narratives that drive engagement and action
• Experience leading high-impact brand campaigns and content strategies
• Strong strategic thinking combined with hands-on execution ability
• High ownership mindset with the ability to operate in fast-paced, ambiguous environments
• Excellent cross-functional collaboration and stakeholder management skills

Nice To Haves

• You think in terms of category creation, not just campaigns
• You care deeply about craft, messaging, and brand differentiation
• You’ve built or significantly evolved a brand in a high-growth environment
• You balance creativity with data-driven decision making

Responsibilities

• Define and drive a clear, differentiated brand strategy and narrative
• Own the end-to-end brand experience across all touchpoints
• Lead high-impact, integrated campaigns that drive awareness and consideration
• Build and scale a content engine that positions us as a thought leader
• Translate complex product and market insights into simple, compelling stories
• Partner with Product Marketing and Growth to ensure strong GTM alignment
• Raise the bar on creative quality and brand consistency
• Leverage insights and data to continuously refine positioning and messaging
• Manage agencies and external partners to deliver best-in-class execution
• Act as a strategic voice of the customer and market internally

Benefits

• Take time off when you need it. We trust you to manage your energy and schedule responsibly.
• We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.
• Competitive pay that reflects your skills, experience, and the value you bring.
• Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.
• Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees