Brand Marketing Analyst II

Cox Enterprises • Sandy Springs, GA

2d • $74,000 - $111,000 • Hybrid

About The Position

Cox Automotive is seeking a Brand and Content Marketing Analyst II to join our marketing team. This role requires a detail-oriented communicator with strong messaging and content creation skills. This position supports a portfolio of market leading software brands serving the automotive (especially dealers) industry, including VinSolutions, Xtime, Dealertrack, and Deal Central. The role will report to a Brand Marketing Manager within the Cox Automotive Retail Solutions marketing team. This job is based in Atlanta, but qualified applicants based in Salt Lake City will also be considered. Primary function will be the creation and maintenance of brand level thought leadership content used in marketing campaigns and thought leadership programs, as well as collaborating with peers and colleagues on strategy and reporting. It is expected that this person will have a background in brand marketing and hands-on familiarity with AI tools to help write prompts, manage a content library, and scale overall production of content on behalf of the portfolio. Brand marketing acumen and familiarity with AI tools for producing content are musts. Be ready to hustle and produce quality work. In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands. Primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production. This position might also be called on to assist in the development of product-touching marketing campaigns, including: Translate key product information into succinct, persuasive copy Partner with Product Marketing partners to ensure effective, up to date product info Review content and creative to ensure compliance with brand voice, strategy and guidelines Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages Project manage marketing team members and agency partners as needed

Requirements

• Bachelor’s degree in related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience or 6 years’ experience in a related field.
• Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
• Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
• Excellent communication (written and verbal) and interpersonal skills
• Above average command of language, grammar, and writing skills
• Marketing or public relations agency experience
• Experience interfacing with creative design partners to develop marketing assets
• Detail-oriented and effective organizational skills
• Ability to work in a high performance, fast‐paced team environment
• Demonstrated commitment to hustle and work quality
• Proficient in Microsoft Office applications

Nice To Haves

• Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)

Responsibilities

• Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
• Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
• Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
• Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
• Work with internal research team to initiate studies and translate findings into client-facing educational content
• Brainstorm topics for brand awareness and educational content opportunities
• Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
• Manage project timelines and communicate with stakeholders to ensure timely project completion
• Translate key product information into succinct, persuasive copy
• Partner with Product Marketing partners to ensure effective, up to date product info
• Review content and creative to ensure compliance with brand voice, strategy and guidelines
• Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages
• Project manage marketing team members and agency partners as needed

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.
• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level