Marketing Brand Analyst

Alivia Health

About The Position

The Marketing Brand Analyst at Alivia Health is responsible for a wide variety of operational and analytical functions to monitor and measure the effectiveness of marketing campaigns and initiatives. This role involves collaborating with various teams, coordinating various marketing projects to measure customer feedback (doctors, patients, caregivers, etc.) and monitors the consistency and integrity of the brand across all channels. May also support Brand Management activities for certain segments as required. Ensures all marketing and brand initiatives highlight Alivia’s core values and our Patients First Mission.

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field.
Proven experience of 1 – 3 years in marketing analysis brand management or a similar marketing role.
Understanding of digital marketing strategies, tools, and analytics.
Experience in managing external agencies and cross-functional teams.
Excellent communication, negotiation, and interpersonal abilities.

Responsibilities

Serves as Project coordinator /”control tower” to track various marketing requests, establish service level agreements with internal clients / requestors and monitors external agency and vendors compliance with deliverables.
Measurement and tracking of marketing analytics to establish Return on Investment (ROI) analysis related to campaigns across all mediums (social, print, radio etc.)
As required, analyzes, participates in and / or develops surveys to obtain industry data on brand perception utilization and possible enhancements based on stakeholder feedback.
Conducts market research to understand consumer behavior, competitive landscape, and market trends.
Analyzes market data, providers, patient and consumer insights to identify opportunities for brand growth and differentiation.
Leverages and apply research findings to inform brand strategy and campaign development.
Works closely with product development, sales, and other departments to ensure brand initiatives are integrated and aligned with overall business objectives.
Facilitates communication and collaboration between different teams to ensure cohesive brand messaging and execution.
Develops & provides brand awareness training and guidelines to internal teams to ensure consistent application of brand standards.
Monitors and supports digital marketing strategies to enhance online brand presence and engagement.
Analyzes digital metrics and KPIs to optimize online brand performance and drive digital marketing initiatives.
In conjunction with CMO supports institutional brand management functions and requests from Alivia Management units (IT, People Ops, ancillary services, compliance, etc.).