Brand Marketer

Cognition • San Francisco, CA

37d

About The Position

We're looking for a lifecycle marketer to build Cognition's lifecycle marketing from zero to one across email and engagement programs to drive product usage and retention. This role spans both self-serve and enterprise. On the self-serve side, you'll build the flows that turn signups into active users and active users into paying customers. On the enterprise side, you'll work with sales and customer success to drive adoption and usage after a deal closes.
You might:
Stand up our entire email program: select and implement tooling, build templates, set up deliverability infrastructure, and create the foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention).
Write a ton of content. Emails, in-platform messages, landing pages, and more. The volume is high and the bar is higher; our users are high taste developers who are allergic to being marketed to.
Build customized onboarding flows that help get people to their first "aha" moment with Devin
Own activation and retention metrics. Figure out where users drop off, design experiments to fix it, and measure whether they worked.
Drive self-serve conversion: nurture free users toward paid plans and individual users toward team plans.
Drive engagement and adoption within enterprises: highlight what’s working, how people are using the product, and multiply our FDE efforts.
Leverage AI to build highly segmented and personalized flows based on individual usage patterns and product opportunities.
Create the playbook for launching email campaigns with product marketing and growth on announcements, feature releases, and major launches.

Requirements

• A builder. You've set up email programs or marketing automation from early stages. You enjoy picking the tools, wiring the integrations, and writing the first templates yourself.
• A strong writer. You'll write more content than anyone else on the marketing team. Developer audiences have zero tolerance for filler; every email needs to earn its open and its click.
• Data-obsessed. You think in funnels, cohorts, and conversion rates. You can look at a drop-off in an onboarding flow and form three hypotheses for why, then design tests to figure out which one is right.
• AI-native. You use AI tools daily to move faster. You're excited to use Devin and our products as part of your workflow.
• Product-minded. Lifecycle marketing is half marketing, half product. You need to understand how people use our products to know what messages to send them and when.
• 2-5 years of experience in lifecycle marketing, email marketing, CRM, or growth

Nice To Haves

• Built or significantly scaled an email program — ideally at a product-led company where you owned the full funnel from signup to retention
• Hands-on experience with marketing automation platforms (Iterable, Braze, Customer.io, HubSpot, etc.)
• Written high-performing email copy for a technical or developer audience
• Worked with product and data teams to build event-based triggers and segmentation

Responsibilities

• Stand up our entire email program: select and implement tooling, build templates, set up deliverability infrastructure, and create the foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention).
• Write a ton of content. Emails, in-platform messages, landing pages, and more.
• Build customized onboarding flows that help get people to their first "aha" moment with Devin
• Own activation and retention metrics. Figure out where users drop off, design experiments to fix it, and measure whether they worked.
• Drive self-serve conversion: nurture free users toward paid plans and individual users toward team plans.
• Drive engagement and adoption within enterprises: highlight what’s working, how people are using the product, and multiply our FDE efforts.
• Leverage AI to build highly segmented and personalized flows based on individual usage patterns and product opportunities.
• Create the playbook for launching email campaigns with product marketing and growth on announcements, feature releases, and major launches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed