Brand Marketer

Cognition • San Francisco, CA

37d

About The Position

We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals.
Our team is small and talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin and Windsurf is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
About the Role
We're looking for a creative, strategic marketer to own how Cognition shows up to developers, from product launches and brand campaigns to the day-to-day work of figuring out what we say, how we say it, and where. You'll plan and execute integrated campaigns across channels and work closely with our creative agencies and growth team to turn big ideas into things people actually see and remember.
You might:
Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land. We have two major ones in the next 90 days.
Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
Own upper funnel brand awareness programs, like out-of-home marketing.
Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.
Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.
Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.

Requirements

• A creative strategist. You can look at a product and figure out what's interesting about it, who cares, and how to make them pay attention. You have taste.
• An executor. Big ideas are worthless without follow-through. You can manage a campaign from brief to launch with dozens of moving pieces and not drop things.
• AI-native. You use AI tools daily and are excited to work at a company where the product is AI. Your instinct is to automate everything.
• A clear writer. Good campaigns start with good copy. You can write a headline, a brief, an email, or a landing page and make it sharp.
• Comfortable with ambiguity. You'll help build our brand as we deploy it, adapting to the market’s response and what resonates with our customers.

Nice To Haves

• 0-4 years of experience: we care more about taste, speed, and creative instinct than years on a resume
• Run or meaningfully contributed to a product launch, brand campaign, or creative project
• Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
• Worked with creative agencies or external partners
• A portfolio, blog, side project, or body of work that shows how you think

Responsibilities

• Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land.
• Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
• Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
• Own upper funnel brand awareness programs, like out-of-home marketing.
• Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.
• Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.
• Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed