Brand Manager

Clorox•Durham, NC

19h•Hybrid

About The Position

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: Do you thrive in a dynamic, fast-paced environment where your work drives real impact? Join the Clorox Innovation Accelerator team as a Brand Manager, where you’ll shape the future of our portfolio by leading breakthrough product and business innovation. We’re looking for a forward thinking marketer who can identify emerging consumer needs, translate insights into bold innovation platforms, drive concept development and incubation, and partner cross functionally to bring new ideas to market. You’ll craft and test new value propositions, build digital first GTM plans for innovation launches, and leverage data to assess opportunities, refine concepts, and accelerate growth. This role is for a dynamic, consumer-focused initiative taker—curious, brave, and highly accountable, with strong strategic thinking, leadership, communication, collaboration, and business acumen In this role, you will: Lead Market, Consumer & Industry Analysis Develop a deep understanding of category dynamics, the competitive landscape, shopper behavior, and core business fundamentals, translating insights into actionable strategies. Continuously monitor emerging consumer trends, cultural shifts, technology enablers, and whitespace opportunities to inspire innovative business solutions. Synthesize signals across industries to identify early-stage opportunities and guide forward-looking innovation strategies. Lead Breakthrough Product & Business Innovation Translate insights into differentiated innovation platforms and compelling propositions, including product, packaging, placement, pricing, and value. Apply creative thinking and an external perspective to deliver imaginative and disruptive innovation for consumers. Brief and collaborate on packaging development for innovative concepts. Monitor innovation validation and incubation, report performance, and recommend actions to optimize propositions and scale growth. Drive Cross-Functional Collaboration & Effective Ways of Working Partner closely with R&D, Insights, and Finance to move ideas from concept to feasible, viable solutions. Inspire and implement collaborative ways of working across teams to unlock opportunities, drive agility, and deliver solutions. Provide innovation inspiration by researching and sharing new market launches and product trends with the R&D function. Own Forecast & Budget Management Lead 3-year forecasting for assigned innovation projects. Manage initiative budgets, tracking spend and forecasting investments required to deliver projects on time and within plan. Own Digital‑First Creative & Go-To-Market Leadership Develop digital-first creative strategies aligned with modern consumer behavior. Brief and collaborate with creative agencies to produce best-in-class communications, content, and GTM assets for innovation launches. Build integrated launch plans across eCommerce, retail, paid media, social, and PR channels. Identify cultural moments and storytelling opportunities to elevate brand relevance. #LI- Hybrid What we look for:

Requirements

Experience in packaged goods or relevant marketing field
5+ years of industry experience is preferred
Bachelor's degree in business, marketing, or a related field, MBA or Masters is a plus.
Results Driven: Consistent track record of exceeding objectives, taking initiative and leading independently.
Strong Analytical Skills & Data Driven Mindset: Ability to leverage business analytics to identify business opportunities, challenges, and craft an actionable plan.
Strategic Mindset & Thought Leadership: Ability to influence leadership, demonstrated by ability to advance ideas with director and above.
Creative Strategy & Execution Experience: Experience leading digital-first creative execution.
Excellent cross-functional collaboration.
Critical Thinking & Decision Making: Ability to navigate ambiguity to shape and drive plans and has demonstrated technical understanding of marketing priorities and KPIs.
Consumer Insight & Judgement: Understands key consumer insights and transforms insight into growth opportunities and recommendations.
Communication: Strong written and verbal communication skills that drive conviction with key stakeholders
Strategic & Future-Forward Thinking — Anticipates category evolution and builds strategies to win.
Creative & Commercial Problem Solving — Blends creativity with financial and technical feasibility.

Nice To Haves

MBA or Masters is a plus.

Responsibilities

Lead Market, Consumer & Industry Analysis
Develop a deep understanding of category dynamics, the competitive landscape, shopper behavior, and core business fundamentals, translating insights into actionable strategies.
Continuously monitor emerging consumer trends, cultural shifts, technology enablers, and whitespace opportunities to inspire innovative business solutions.
Synthesize signals across industries to identify early-stage opportunities and guide forward-looking innovation strategies.
Lead Breakthrough Product & Business Innovation
Translate insights into differentiated innovation platforms and compelling propositions, including product, packaging, placement, pricing, and value.
Apply creative thinking and an external perspective to deliver imaginative and disruptive innovation for consumers.
Brief and collaborate on packaging development for innovative concepts.
Monitor innovation validation and incubation, report performance, and recommend actions to optimize propositions and scale growth.
Drive Cross-Functional Collaboration & Effective Ways of Working
Partner closely with R&D, Insights, and Finance to move ideas from concept to feasible, viable solutions.
Inspire and implement collaborative ways of working across teams to unlock opportunities, drive agility, and deliver solutions.
Provide innovation inspiration by researching and sharing new market launches and product trends with the R&D function.
Own Forecast & Budget Management
Lead 3-year forecasting for assigned innovation projects.
Manage initiative budgets, tracking spend and forecasting investments required to deliver projects on time and within plan.
Own Digital‑First Creative & Go-To-Market Leadership
Develop digital-first creative strategies aligned with modern consumer behavior.
Brief and collaborate with creative agencies to produce best-in-class communications, content, and GTM assets for innovation launches.
Build integrated launch plans across eCommerce, retail, paid media, social, and PR channels.
Identify cultural moments and storytelling opportunities to elevate brand relevance.