Brand Manager, development and portfolio strategy – Marcelle

Groupe Marcelle•Montreal, QC

12d•Hybrid

About The Position

Groupe Marcelle, a leading Canadian cosmetics company, is seeking a Brand Manager for its Marcelle brand. This permanent, full-time role is based in Montreal, Quebec, with a hybrid work model. The Brand Manager will be responsible for product development, innovation, and launch strategies, managing the product portfolio and life cycles based on market and financial analysis. The position involves collaboration with internal and external stakeholders and reports to the Marketing Director, Marcelle.

Requirements

Bachelor's degree in communications and/or marketing or related field
At least five (5) years experience in marketing and communications, ideally in cosmetics or other related fields in the consumer goods industry
Strong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.
Experience in market data analysis (e.g., Nielsen) and sales analysis tools
Good knowledge of Microsoft Office suite (Word, Excel, PowerPoint)
Ability to interpret financial data (P&L, pricing analysis, etc.)

Nice To Haves

Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends (Strong asset).
Passionate about cosmetics and skin care
Curious, daring, positive and collaborative
Organized, autonomous and able to take initiative
Able to manage multiple priorities and tight deadlines
Agile and flexible.

Responsibilities

Develop sound business plans that will deliver incremental brand profits
Have an in-depth understanding of the portfolio and make recommendations to improve the offering
Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growth
Work with innovation and R&D teams on new product and limited-edition launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio
Work closely with sales, purchasing, logistics, marketing, and finance departments to develop business cases on the new launches.
Be able to present recommendations to Senior Management
Work with the Senior Brand Manager to recommend pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
Collaborate in promotions and campaigns creation that are relevant to the brand and will help strengthen the core business.

Benefits

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters