Brand Manager

Mars•Auckland, CA

8d•Hybrid

About The Position

Set & ensure delivery of segment growth strategies across the Snacking segment Mars New Zealand is home to market leading brands such as PEDIGREE® MARS®, SNICKERS®, WHISKAS®, ECLIPSE® Permanent full-time role based from our Ellerslie office + Hybrid work Mars is a family-owned business with more than $35 billion in global sales, we’re passionate about our people and looking to recruit our next Brand Manager. Join our highly engaged team where you’ll be responsible for setting & ensuring delivery of the short-term segment growth strategies to drive sales and profit for Mars. You’ll act as a ‘key link’ between marketing, shopper marketing, category, sales & Digital Demand to achieve a high standard of brand strategy execution in market.

Requirements

Business or marketing qualification at tertiary level preferred (or equivalent experience)
Experienced marketing professional (at least 2 years’ experience)
Interest in breadth career, i.e. Shopper, Category, Sales, Activity, Digital
Proven track record in brand building through innovation and execution
Excellent analytical skills, in order to drive business growth via translating insights into action
Strong ability to influence key stakeholders
Experience presenting to & influencing various audiences & functions

Responsibilities

Work cross functionally using relevant consumer insights to identify portfolio performance opportunities. Build and execute strategies to address
Identify NZ innovation pipeline within 5-year strategic plans
Engage the NZ business in portfolio growth strategies
Work with agency partners to build and deliver media and activation plans. Set and measure performance targets for activations
Build and leverage strong relationships with Australian counterparts
Liaise with Demand Planner and Key Account Manager(s) to develop forecasts for NPD/activities
Work in close consultation with the Activity Manager to ensure excellent execution of planned activities both in-store and online.
Work with Digital Demand team to develop product & brand content for customer websites & brand websites
Manages A&CP invoicing & A&CP spend to budget each period and at year end

Benefits

Access to our in-house Mars University
A strong and supported focus on your development
Global health and wellbeing program to support flexibility and work-life balance
Opportunity to make a difference with our volunteer programs
Be part of a company that is contributing to making the world a better place today and every day through on our sustainable generation plan
A culture that offers collaboration, leadership and rewards you for the role you play within Mars
Work for a well-established distributor of pet food, confectionery and food products in our multi-sales business

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