Brand Manager - Tea Tree & Mitch

John Paul Mitchell Systems • Santa Monica, CA

5d • $95,000 - $110,000 • Hybrid

About The Position

The Brand Manager is responsible for leading the development and execution of strategic marketing initiatives that drive brand awareness, consumer engagement, and business growth across assigned JPMS brands. This role serves as a key bridge between brand strategy and execution, owning annual marketing plans, product launch strategies, integrated campaigns, and cross-functional alignment.

The Brand Manager will partner closely with Creative, Digital, Social, Education, Sales, Product Development, and Operations teams to bring innovative marketing programs to life while ensuring brand consistency across all consumer and professional touchpoints. This role also provides leadership and mentorship to junior marketing team members and plays a critical role in shaping the long-term growth strategy for the brand portfolio.

This role works 3 days a week from our Santa Monica office.

Requirements

• Proficiency in Adobe, Microsoft Office Suite (Word, Excel, PowerPoint) and Canva
• Skilled in AI technologies such as Co-Pilot, ChatGPT, etc.
• Proficient in using project management platforms, such as Workfront or Asana
• Proficient with analytics tools such as Power BI to interpret sales data, market trends, and consumer insights
• Proven ability to define and execute brand positioning
• Ability to drive multiple product launches and key brand initiatives
• Experience creating and implementing 360° marketing campaigns across multiple channels
• Strong project management skills to manage timelines, budgets, and deliverables
• Skilled at cross-functional collaboration
• Excellent verbal and written communication and presentation skills
• Understanding of eCommerce strategies, platforms, and tools to support direct-to-consumer (DTC) growth
• High attention to detail and ability to maintain brand consistency across all touchpoints
• High school diploma or GED required
• 5+ years of marketing experience required
• 1+ years of brand marketing experience required

Nice To Haves

• Strong understanding of the professional hair care market, including knowledge of salon dynamics, distribution channels, and competitive landscape.
• Bachelor’s degree in marketing or closely related field strongly preferred
• Prior beauty industry experience strongly preferred

Responsibilities

• Lead the development and execution of annual brand marketing plans that support company growth objectives and sales targets.
• Partner with the VP, Brand Marketing to identify long-term growth opportunities, category expansion strategies, partnership integrations and product innovation roadmaps.
• Lead and influence cross-functional teams to deliver brand initiatives, programs, and campaigns, ensuring execution is on time, within budget, and aligned with business objectives.
• Serve as a key brand and marketing steward, ensuring consistency in brand positioning, architecture, messaging, and visual identity across product development, retail, education, sales, digital, and operations.
• Deliver presentations, insights and strategies to senior leadership and key stakeholders
• Lead the development and execution of 360° integrated marketing campaigns across professional and consumer channels (digital, retail, social media, influencer, education, events, etc.).
• Collaborate with creative teams and external partners to ensure compelling brand communications, cohesive visuals, and impactful activations.
• Lead new product launches and ensure successful go-to-market strategies – supporting the planning and execution of events, activations and marketing activity.
• Manage and distribute brand assets, messaging, and strategies to cross-functional teams and international partners.
• Oversee photoshoots, branded content creation, style guides and marketing materials.
• Lead brand marketing workstreams and cross-functional launch planning for product innovation from concept through commercialization.
• Identify consumer needs, product gaps, and innovation opportunities through analysis of market research, sales feedback, consumer insights, and industry trends.
• Develop compelling product positioning, profiles, claims, messaging, and launch strategies in partnership with R&D, Regulatory, Education, and Sales.
• Oversee Go-To-Market launch plans and strategies for new product launches, product re-support campaigns, brand campaigns and promotional initiatives.
• Manage assigned marketing budgets and ensure efficient allocation of resources.
• Evaluate investment opportunities and ROI to optimize business impact.
• Ensure that all initiatives stay within budget, optimizing spending to meet KPIs.
• Utilize consumer research, loyalty data, competitive intelligence, and industry trends to identify growth opportunities, gaps, and insights to enrich marketing plans.
• Analyze market dynamics to inform product development, pricing strategies, and promotional tactics.
• Stay ahead of industry, consumer, and cultural trends, proactively identifying opportunities to innovate and evolve the brand.
• Measure and analyze the effectiveness of brand campaigns and marketing activations using KPIs, sales, and consumer/customer insights.
• Regularly report on brand health, brand sales, and product performance to senior leadership, providing actionable insights and recommendations.

Benefits

• medical, dental, vision, life, accident, critical illness, and disability insurance
• retirement savings plans and company match
• paid family leave
• education-related programs
• paid holidays
• discretionary vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED