Brand Manager, Remote
About The Position
In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines and market research. As a skilled project manager on the Communications Team, this role will service the Aledade enterprise, working cross-functionally with internal and external partners, to execute promotional strategies that elevate Aledade’s visibility and market presence in the healthcare technology sector. By leveraging AI tools and methodologies, the Brand Manager will scale brand governance, optimize asset workflows and maintain a consistent brand presence. Candidates should be comfortable working remotely from anywhere within the US, across all US time zones.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 5-7 years of experience in brand management, partnership marketing, or related role
- Experience managing vendor relationships and external partnerships
- Demonstrated knowledge of brand management principles and best practices
- Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
- Strong project management skills with ability to handle multiple initiatives simultaneously
- Excellent written and verbal communication skills
Nice To Haves
- Exceptional attention to detail and quality control
- Strong analytical and problem-solving abilities
- Ability to work independently and manage competing priorities
- Cross-functional collaboration and relationship-building skills
- Creative thinking with business-minded approach to brand challenges
- Experience in health care, technology, or B2B industries preferred
- Experience working with Monday.com
- Knowledge of digital asset management systems
Responsibilities
- Lead the development and execution of brand awareness campaigns and promotional initiatives.
- Oversee creative concept development, manage budget, leverage AI tools for persona/audience/message testing and work with business partners on multi-channel distribution.
- Track performance metrics and ROI, and leverage AI analysis to extract actionable insights to optimize campaign impact.
- Support new business solutions (e.g. Assist, Turnkey) by developing positioning and supporting promotional activities.
- Leverage generative AI tools for rapid prototyping, copy variations, and project planning to accelerate launches.
- Serve as the primary point of contact for all co-branding inquiries.
- Evaluate co-branding requests with a brand-first mindset, flagging risks and identifying potential opportunities for additional activations.
- Help define and implement brand guidelines.
- Oversee incoming brand requests and optimize workflows.
- Maintain brand consistency across assets and systems through regular audits, compliance monitoring, training and the strategic use of AI-driven governance tools.
- Assist in brand awareness research and pulse monitoring efforts.
- Gather quantitative and qualitative evidence to inform key communication decisions.
Benefits
- Flexible work schedules
- Ability to work remotely
- Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
- Robust time-off plan (21 days of PTO in your first year)
- Two paid volunteer days
- 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program
- Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
