Brand Manager - Live operation game
About The Position
Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan. We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games—especially live-service titles—and understands how to scale a game’s presence throughout its lifecycle. As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested. This role is ideal for someone who: Loves anime, video games, and online fandom culture Understands LiveOps rhythms (seasonal updates, events, roadmap communication) Thrives in a creative environment Can connect marketing with player behavior, community trends, and narrative value
Requirements
- 2–4+ years experience in game marketing, product marketing, or brand management—ideally with live-ops titles.
- Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
- Deep passion for video games, anime, fandom communities, and digital culture.
- Excellent communication and storytelling skills (verbal & written).
- Ability to manage multiple projects with tight timelines.
- Collaborative mindset and comfort working with creative teams.
Nice To Haves
- Experience working with JP/EN cross-regional teams.
- Familiarity with F2P game economics and retention strategy.
- Bilingual (English/Japanese) is a plus.
Responsibilities
- Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
- Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
- Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
- Monitor player data, KPIs, and community sentiment to optimize content and messaging.
- Oversee production of trailers, key art, social assets, and campaign creative.
- Manage brand tone, storytelling, and long-term brand health across all touchpoints.
- Collaborate with developers on roadmap planning and feature alignment.
- Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
- Present insights, campaign reports, and product recommendations to internal and external stakeholders.
Benefits
- Creative, fast-paced environment where your ideas matter.
- Opportunity to shape global campaigns for major game IPs.
- Cross-cultural projects across US and Japan.
- Flexible hybrid work environment.
- Growth paths in brand, production, or creative leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
