Brand Manager - Hybrid/Remote
About The Position
Urban Farmer – Home of CAULIPOWER is seeking a highly motivated, strategic, and results-driven Brand Manager to lead the brand growth & new product development for CAULIPOWER. This role serves as a critical link between consumer insights, customer needs, business strategy, and operational execution. The Brand Manager will be responsible for identifying growth opportunities, developing innovation strategies, managing product pipelines, and leading go-to-market plans for the full brand. As a key member of the marketing team, this individual will collaborate closely with Sales, R&D, Operations, Supply Chain, Quality, Procurement, Regulatory, Finance, and Packaging to ensure the future success of the CAULIPOWER brand in the competitive marketplace. The ideal candidate possesses a strong combination of strategic thinking, project leadership, commercialization expertise, analytical capability, and entrepreneurial drive. They are passionate about innovation, thrive in fast-paced environments, and have a proven ability to translate market opportunities into profitable business growth.
Requirements
- Bachelor's Degree in Marketing, Consumer Packaged Goods, or a related field.
- Minimum 5-8 years of experience in innovation, commercialization, product development, category management, brand management, or related CPG/food manufacturing roles.
- Experience leading cross-functional projects from concept through commercialization and launch.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Strong analytical skills with experience interpreting consumer insights, syndicated data, and business performance metrics.
- Experience with IRI, Nielsen, SPINS, Circana, or similar syndicated data platforms.
- Knowledge of Stage-Gate product development processes.
- Experience developing business cases, financial analysis, pricing strategies, and commercialization plans.
- Exceptional communication, presentation, and stakeholder management skills.
- Demonstrated ability to influence cross-functional teams without direct authority.
Nice To Haves
- Food manufacturing or consumer packaged goods experience strongly preferred.
- MBA preferred but not required.
Responsibilities
- Lead the development and execution of Urban Farmer's innovation strategy across the CAULIPOWER brand.
- Build and maintain a robust innovation pipeline that supports short-term business objectives and long-term growth initiatives.
- Identify emerging consumer trends, category opportunities, retailer priorities, ingredient innovations, and competitive activity to uncover new areas for expansion.
- Analyze market dynamics, consumer behavior, syndicated data, retailer feedback, and industry trends to identify whitespace opportunities.
- Translate insights into actionable innovation platforms, product concepts, and strategic recommendations.
- Present innovation recommendations and growth strategies to leadership teams.
- Analyze consumer research, syndicated data, retailer insights, and category trends to guide innovation decisions.
- Monitor competitive activity, pricing strategies, promotional activity, and product launches across key categories.
- Translate consumer feedback and market learnings into product improvements and innovation opportunities.
- Develop compelling consumer-focused value propositions and product positioning strategies.
- Utilize data-driven decision-making to prioritize innovation investments and portfolio opportunities.
- Manage and support existing product platforms across CAULIPOWER portfolios.
- Continuously evaluate product performance, profitability, market share, and consumer feedback.
- Recommend portfolio enhancements, product renovations, line extensions, and innovation initiatives.
- Partner with Finance and Sales to support forecasting, planning, and business review activities.
- Evaluate opportunities to improve margins, drive efficiencies, and maximize portfolio performance.
- Support the ongoing growth and positioning of the CAULIPOWER brand while ensuring alignment with Urban Farmer's broader strategic objectives.
- Develop product positioning, claims, naming recommendations, packaging briefs, and selling stories.
- Partner with Marketing and Creative teams to ensure product launches are supported with compelling messaging and go-to-market strategies.
- Ensure packaging, claims, and product communications remain compliant with regulatory requirements and brand standards.
- Maintain consistency across product portfolios, innovation initiatives, and customer-facing materials.
- Serve as a key leader within cross-functional project teams.
- Build strong relationships across departments and facilitate collaboration toward common objectives.
- Influence decision-making through data, insights, and strategic recommendations.
- Communicate project status, risks, and opportunities effectively to stakeholders and leadership.
- Drive accountability while fostering a culture of innovation, teamwork, and continuous improvement.
- Act as a champion for the CAULIPOWER brand throughout the organization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
