Brand Manager - GNPI - Arm & Hammer In-License and TAG

Church & Dwight Co., Inc.•Ewing, NJ

9d•$120,900 - $172,200•Hybrid

About The Position

Church & Dwight is seeking a Brand Manager – GNPI – Arm & Hammer In-License and TAG (The Accelerator Group) to join our Global New Product Innovation team. This role is responsible for leading product and strategy development for Arm & Hammer and TAG Personal Care brand category extensions. The Brand Manager will identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the brands into adjacent categories and support long-term business growth. The Brand Manager – GNPI will lead upstream innovation efforts to identify new category extension opportunities grounded in consumer needs, market trends, and brand right-to-win. This individual will translate consumer and marketplace insights into actionable product concepts, platform strategies, and commercialization plans. This role will partner closely with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to evaluate opportunities and bring selected innovation initiatives from concept through commercialization. The Brand Manager will independently lead key, high-visibility projects, develop business cases, manage Stage Gate activities, and provide regular recommendations and progress updates to senior leadership.

Requirements

Bachelor’s degree required in Marketing, Business, or a related field.
5+ years of progressive experience in Marketing, Global New Product Innovation, brand management, or a related discipline.
Experience supporting innovation, new product development, and/or the commercialization of consumer products.
Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization.
Demonstrated ability to think creatively and strategically while maintaining a strong business and financial mindset.
Experience developing, evaluating, and advancing new product ideas, consumer propositions, and launch strategies.
Strong strategic, communication, presentation, and influencing skills.
Demonstrated ability to work with senior stakeholders, including executive-level leadership.
Ability to manage ambiguity and advance initiatives within evolving or undefined business environments.
Strong understanding of common consumer marketing research tools and techniques.
Experience conducting P&L analysis and evaluating the financial viability of new product opportunities.
Proven ability to prioritize and manage multiple initiatives in a fast-paced environment.

Nice To Haves

Master of Business Administration.
Experience within consumer-packaged goods, personal care, household products, or another consumer-focused industry.
Experience leading category extensions, adjacent-category expansion, or new growth platform development for established consumer brands.
Experience leading upstream innovation and translating consumer insights, market trends, and unmet needs into actionable product concepts and strategies.
Experience developing and commercializing consumer products from initial concept through launch.
Experience leading Stage Gate processes, commercialization planning, and cross-functional project teams.
Experience building business cases that evaluate market potential, strategic fit, financial returns, operational requirements, and commercial viability.
Experience conducting financial modeling, forecasting, pricing analysis, and P&L evaluation.
Experience using consumer research tools and techniques to evaluate concepts, positioning, claims, and purchase intent.
Experience developing consumer value propositions, product positioning, and go-to-market strategies.
Experience partnering with R&D, Consumer Insights, Sales, Finance, Supply Chain, Legal, Regulatory, and external partners.
Experience developing retailer sell-in strategies and supporting customer presentations.
Experience presenting strategic recommendations, business cases, and project updates to senior leadership.
Experience managing in-license opportunities, external innovation partnerships, or third-party product development relationships.
Demonstrated ability to influence stakeholders without direct authority and drive alignment across complex, cross-functional teams.

Responsibilities

Shape the future growth of Arm & Hammer and TAG brands by identifying and developing category extension opportunities grounded in consumer needs, market trends, and brand right-to-win.
Lead upstream innovation efforts to define new spaces for brand expansion and translate consumer and market insights into actionable product and platform strategies.
Partner with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth.
Evaluate consumer needs, market trends, competitive activity, and category dynamics to identify potential innovation and adjacent-category opportunities.
Develop and assess new product concepts, consumer propositions, product positioning, and launch strategies.
Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, operational implications, and commercial viability.
Lead financial analysis, P&L evaluation, forecasting, and scenario planning to support investment recommendations and strategic decision-making.
Present business cases and strategic recommendations to senior leadership to secure alignment and investment.
Lead the end-to-end development of selected category extension initiatives from early-stage concept through commercialization.
Lead concept validation, consumer research, financial analysis, commercialization planning, and Stage Gate activities.
Apply consumer marketing research tools and techniques to assess consumer needs, concepts, positioning, claims, and purchase intent.
Develop retailer sell-in strategies and partner with Sales to support customer presentations and successful commercialization.
Lead complex, cross-functional innovation initiatives and ensure alignment across project teams, business units, and functional partners.
Develop integrated project plans, timelines, budgets, milestones, deliverables, and risk mitigation strategies.
Monitor project progress and proactively identify and resolve issues that may affect timing, cost, quality, or commercialization readiness.
Manage multiple innovation projects simultaneously in a fast-paced, entrepreneurial, and evolving environment.
Provide regular project updates, recommendations, and business results to senior leaders, including EVP-level stakeholders.
Influence cross-functional partners and build productive working relationships across business units and functions.
Balance creative and strategic thinking with strong business judgment when evaluating product ideas, consumer propositions, and launch strategies.
Support a culture of innovation, collaboration, consumer focus, accountability, and calculated risk-taking.