Brand Manager

Winland Foods•Oak Brook, IL

4d•$93,000 - $158,000•Hybrid

About The Position

The Brand Manager position is a strategic, data-driven team member responsible for transforming insights into impactful business strategies. This role requires a general manager mindset and plays a critical part in: • Strategic development of brands to meet consumer and customer needs, establishing a clear vision and growth plan for the business; • Achieving brand financial goals as they align to overall Business Unit; • Development and execution of Marketing campaigns, as well as other business plans for commercial success; • Leveraging consumption data, market analytics, and performance metrics to uncover growth opportunities and shape actionable plans; and • Development of team members to build analytical capabilities and strategic thinking skills, fostering a culture of data-driven decision-making and collaboration.

Requirements

Bachelor’s degree in Marketing, Business, or related field required
Minimum of 5 years progressive marketing or related experience within CPG industry, preferably in food or beverage
Demonstrated ability to lead a team and manage multiple projects in a cross-functional environment
Experience leading and working with external agencies and partnerships required
Proven ability to leverage data and analytics to inform strategic decisions and create actionable plans
Strong analytical skills with experience in syndicated data (Circana, Nielsen) and consumption trend analysis required
In-depth understanding of business fundamentals including P&L management, promotional strategies and pricing architecture to help deliver strong financial performance
Ability to be flexible and deal with ambiguity and incomplete information
Strong communication skills required at all levels of the organization and with customers

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Brand Strategy & Planning Leads annual brand planning and long-term strategy development across key brands within overall portfolio informed by consumption trends and data analytics. Defines brand positioning, value propositions and consumer segmentation strategies.
Marketing Execution Develops and executes integrated marketing campaigns (digital, shopper, experiential and traditional media) with measurable KPIs. Manages agency relationships to deliver best-in-class creative media plans. Oversees packaging design and innovation to ensure brand consistency and shelf impact.
Portfolio Management Optimizes product mix, pricing architecture and promotional strategies across the portfolio using consumption and elasticity data. Collaborates with Sales, R&D, Innovation and Supply Chain to ensure alignment on innovation, distribution, and demand planning. Monitors brand health metrics and P&L performance to inform strategic decisions.
Innovation & Renovation Leads cross-functional teams to launch new products and renovate existing ones. Champions consumer-centric innovation grounded in insights and business objectives.
Analytics & Insights Analyzes syndicated data, consumer research and performance dashboards to identify actionable insights that drive business strategies. Tracks KPIs and ROI across brand campaigns and initiatives.
Team Development Manages and develops team members, providing guidance on project ownership, strategic thinking, and executional excellence. Fosters a collaborative, high performing team culture.
The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.