Brand Manager (BOS USA)

BOS Innovations•Lexington, KY

11d

About The Position

The Brand Manager at BOS Innovations is responsible for shaping and strengthening how our company is perceived across the automation and advanced manufacturing sectors. In this strategic yet hands-on role, you will evolve the BOS brand, lead integrated marketing initiatives, and ensure our messaging consistently reflects innovation, reliability, and engineering excellence. You will collaborate closely with Sales, Engineering, HR, and Executive Leadership to align brand positioning with customer needs, product capabilities, and organizational goals. You’ll oversee content creation, manage campaigns and brand assets, and analyze performance metrics to drive awareness and market impact. Your work will help manufacturers clearly understand the value BOS delivers and support our continued growth in a rapidly advancing technological landscape.

Requirements

You are a strategic, creative, and data-driven marketer who understands how to build and protect a brand—especially in a technical or engineering-focused environment.
You excel at transforming complex concepts into clear, compelling stories that resonate with customers, partners, and talent.
You’re comfortable working hands-on to create content, lead campaigns, and manage brand assets, while also thinking at a higher level about positioning, competitive differentiation, and long-term brand growth.
You thrive in a fast-paced organization where cross-functional collaboration is essential.
Whether working with engineers, sales teams, HR, or executive leadership, you adapt quickly and communicate effectively to ensure brand consistency across every touchpoint.
You bring strong visual sensibility, confident presentation skills, and a deep understanding of B2B branding.
Above all, you’re passionate about elevating the BOS brand and showcasing the innovation, reliability, and engineering excellence that define our automation solutions.

Responsibilities

Brand Strategy & Positioning Develop and evolve BOS Innovations’ brand strategy to reinforce our position as a leader in automation and robotics.
Conduct market and competitor research within the manufacturing and automation sectors to guide brand decisions.
Maintain and enhance brand guidelines to ensure a consistent voice and identity across all touchpoints.
Marketing & Campaign Leadership Plan and execute integrated marketing campaigns that highlight BOS capabilities—robotics, machine design, integration, automation cells, and turnkey systems.
Lead the development of creative assets including videos, technical collateral, case studies, and tradeshow materials.
Ensure all marketing initiatives showcase the value BOS delivers to manufacturers: productivity, innovation, and safety.
Industry & Customer Experience Alignment Collaborate with Engineering, Sales, and Project Delivery teams to align brand messaging with BOS technological strengths and customer outcomes.
Support product and solution launches with cohesive messaging, positioning, and content.
Work closely with HR to strengthen employer branding and highlight BOS culture, growth, and innovation leadership.
Content & Communications Oversee creation of brand-aligned content for the website, social media, trade publications, and customer communications.
Craft compelling narratives that simplify complex technical solutions and highlight customer success stories.
Ensure BOS’s voice reflects expertise, approachability, and partnership.
Brand Performance & Analytics Track key brand metrics such as awareness, engagement, sentiment, and lead quality.
Monitor marketing campaign performance and provide strategic recommendations based on data.
Prepare regular reports to leadership on brand performance and opportunities for growth.
Cross-Functional Collaboration Partner closely with Sales, Engineering, HR, and Executive Leadership to ensure brand consistency and alignment.
Manage agency, photography, and video partners as needed to produce high-quality brand assets.
Support tradeshow planning and event presence with strong, cohesive brand representation.