Brand Manager, Success

Riviana Foods•Harrisburg, PA

14d•Hybrid

About The Position

The Brand Manager of Success will define and develop key brand objectives through optimizing and delivering upon the brand’s positioning and equity to achieve strong brand health and maximize financial objectives. Key requirement is identifying and innovating solutions to issues and opportunities.

Requirements

3–5 years of Brand Management experience
1–2 years of Digital & e-commerce experience
Strong collaborator; works well cross-functionally
Thrives in a fast‑paced, entrepreneurial environment
Passion for brands, marketing, and business development
Strong analytical and data‑driven decision-making skills
Effective interpersonal and communication skills
Solid leadership and project management abilities
Understanding of marketing strategies and brand‑building tactics
Advanced knowledge of digital platforms, social media, retail media, and e-commerce search
Exposure to AI tools and training
Basic understanding of consumer research
Financial acumen, including P&L and ROI
Proficient with Circana (or similar), Excel, and PowerPoint
Adaptable and comfortable with ambiguity
Results oriented and able to manage multiple priorities
Highly organized and efficient
Hands‑on, willing to “roll up their sleeves”
Creative, resourceful, and strategic thinker
Strong decision-making abilities
Influential and able to drive alignment
Visual acuity to read and evaluate data
Able to use a variety of communication methods on a frequent basis
Ability to operate a keyboard

Responsibilities

Proactively mine data to anticipate problems and identify opportunities
Understand competitive activities and threats
Create situational assessments and go forward recommendations for the brands
Lead organization’s annual planning process and execution for the Success brand
Develop strong relationships with cross-functional teams to motivate collaboration of ideas and capabilities around brand initiatives.
Become an expert on consumer insights: demographics, purchase behavior, market segmentation, current trends and need gaps
Develop/tighten product portfolio strategy for maximum brand growth
Identify and develop key consumer targets and insights to maximize opportunities
Utilize consumer target media habits in recommending and reviewing communication activities:
Implement savvy digital best practices against social media, e-commerce, adapting and staying on top of the AI search trends
Approve Shopper/E-Commerce brand tactics and maximize lower funnel tactics to drive conversion & trial
Lead, develop, execute and optimize best in class brand asset toolkit with an E-Commerce first strategy.
Lead the execution of programs including managing timelines, project management oversight and driving key learnings of various activations
Ability to partner with multiple agencies and foster strong relationships and cross collaboration across brand activations.
Ensure active utilization of monthly scorecards on the business to track all programs (SEO/GEO, SEM, Social Media, Media, E-Commerce) and course correct as necessary.
Oversee the management of a consumer budget of $4MM with $78.5MM Gross Sales / $59.8MM Net
Work with Sr. Innovation Manager to define NPD pipeline based on brand strategy and market trends to identify opportunities for market growth
Implement effective commercialization strategies to new products pertaining to: Segment/pricing/usage/sales targets Initial retailer, regional targets and strategies Investment plan on consumer communication and retail/e-commerce support
Partner with Trade Marketing/Sales to ensure key retail implementations in line with overall brand strategies
Input into pricing strategies, trade promotions
Set up analysis and reviews toward regular business tracking in collaboration with Sales
Ensure strategies and consumer communication plans are clearly communicated throughout the sales organization