Brand Manager, Social & Community

Dandy

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About The Position

Dandy is redefining what’s possible in dentistry—combining world-class design, modern technology, and a relentless focus on customer outcomes. Our brand is a core growth engine, shaping how customers, partners, and talent perceive and experience Dandy.

We’re looking for a Brand Manager to lead Dandy’s organic brand presence. This role sits on the Brand team within our broader Growth & Marketing organization and will own the strategy and execution of organic social, PR, community engagement, and brand reputation management.

At Dandy, manager roles are for builders and leaders. You’ll start close to the work—writing posts, managing agencies, responding to comments—but your mandate is to build durable programs and systems that scale. We’re looking for someone who blends strong brand instincts with operational rigor, who can move fluidly between strategy and execution, and who is excited to elevate a category-defining brand.

Requirements

• 5+ years of experience in brand marketing, social media, communications, or related roles
• Proven experience owning organic social strategy for a brand, ideally in tech, B2B, DTC, or in a creative agency setting.
• Strong understanding of PR strategy and experience managing external agencies
• Experience building a community and evolving a brand in a regulated or complex industry (healthcare, fintech, etc.)
• Strong collaborator and skilled communicator, with experience working cross-functionally and with external vendors.
• Exceptional written and editorial judgment—you know how to craft a message and when not to say something
• Strong pulse on where organic social and brand storytelling are headed—not just where they’ve been specifically on LinkedIn, Instagram, and Meta.
• Hands-on content creation ability with strong aesthetic judgment; comfortable using tools like Canva, CapCut, in-platform editing tools, and AI-assisted creative tools to quickly produce polished, on-brand social content.
• High ownership mentality: you take responsibility for outcomes, not just outputs
• A clear point of view on brand, paired with the ability to adapt to feedback and data
• Strong instincts for visual storytelling with excellent taste in visual design
• Comfort operating in the weeds early on, with a clear mindset toward building scalable solutions

Nice To Haves

• Community-led brand or ambassador program experience
• Crisis communications or reputation management experience
• Experience working and collaborating closes with creative teams
• Experience launching new brand initiatives or repositioning efforts

Responsibilities

• Own and execute Dandy’s organic brand strategy across social media, PR, and community channels
• Develop and run Dandy’s organic social presence, including content planning, content creation, publishing, and performance measurement.
• Shape and protect Dandy’s brand reputation by monitoring conversations, responding thoughtfully, and escalating issues when needed.
• Partner closely with Creative, Growth, Product Lifecycle Marketing, and People Ops and to ensure brand alignment across initiatives.
• Build early programs hands-on, then design scalable processes, playbooks, and frameworks to support long-term organic growth.
• Identify opportunities to create content to tell stronger stories about Dandy’s technology, customers, people, and mission.
• Lead the creation of original, in-the-field brand content – personally capturing and shaping moments from our labs, events, customers and internal teams, while building repeatable systems to scale brand storytelling.
• Partner cross-functionally on high-visibility brand initiatives, including Dandy’s KOL program and podcast—shaping messaging, amplifying content across organic channels, and ensuring these programs meaningfully elevate brand perception
• Track and report on brand health metrics, social performance, and PR impact, tying brand efforts back to business goals.
• Manage our PR agency to drive earned media, thought leadership, and brand credibility.

Benefits

• For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate.
• Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed