Brand Manager - Performance Marketing

Pilgrim's•Greeley, CO

21h

About The Position

Pilgrim’s is transforming into a scaled, branded portfolio in prepared foods, with significant investment and leadership focus. This role is central to this transformation, working within a team to build brands like Just Bare. The environment combines the speed and ownership of a startup with the resources of a global food company, focusing on building new capabilities in performance marketing from the ground up. This offers an opportunity to build and shape performance marketing, have real ownership and impact in a high-growth area, operate with speed and scale, and help define modern marketing within a large organization. The ideal candidate is a performance-driven marketer who uses data to make decisions and achieve business outcomes. They are comfortable analyzing campaign performance, identifying successes and failures, and pushing partners for improved results. This person owns performance, possesses strong judgment, challenges existing thinking, and can translate data into clear, actionable recommendations that drive business impact. This role is responsible for driving the performance of paid media investment and ensuring agency partners deliver against business objectives.

Requirements

4–7 years of experience in performance marketing, digital media, or related fields
Strong understanding of paid media platforms (Meta, Google, TikTok, programmatic)
Experience managing and directing agency partners, not just receiving reports
Proven ability to identify performance issues and drive optimization
Strong analytical skills (Excel, Google Analytics or similar tools)
Ability to translate data into clear business actions and recommendations
Strong communication and storytelling skills
Can perform the functions of the job with or without a reasonable accommodation
Willing and able to travel as business needs dictate

Nice To Haves

CPG experience is a plus, not required

Responsibilities

Identify performance gaps
Recommend optimizations
Direct agency execution
Translate results into business impact
Partner across the organization to ensure performance marketing is fully integrated into how we build and grow our brands
Own performance outcomes across paid media channels (Meta, Google, TikTok, programmatic)
Act as the day-to-day lead with agency partners, setting direction and holding them accountable
Analyze campaign performance and identify clear actions to improve ROI
Challenge agency recommendations and push for stronger results
Translate performance data into clear, actionable insights for internal stakeholders
Contribute to decisions around audience targeting, creative effectiveness, and investment allocation
Ensure performance marketing aligns with broader brand and commercial priorities
Partner cross-functionally (sales, finance, insights, innovation) to support integrated plans
Bring a performance lens into broader marketing and business decisions
Provide input on creative effectiveness based on performance data
Support influencer strategy, execution, and measurement
Manage media budgets with a focus on efficiency and return
Partner on budget tracking and forecasting

Benefits

Vision, Medical, and Dental coverage begin after 60 days of employment
Paid Time Off: sick leave, vacation, and 6 company observed holidays
401(k): company match begins after the first year of service and follows the company vesting schedule
Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program
Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs

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