Brand Manager, PediaSure Performance & Delivery - Nutrition - Columbus, OH

Abbott • Columbus, OH

25d • $99,300 - $198,700 • Onsite

About The Position

The Brand Manager, PediaSure Delivery & Performance position works out of our Columbus, OH location in our Nutrition Division. The Brand Manager – PediaSure Delivery & Performance leads PediaSure Delivery marketing responsibilities including retail channel strategy, pricing, assortment, forecasting and business analytics. Responsible for the development, management, and execution of retail strategies to effectively achieve commercialization, profit margin and business plan objectives.

Requirements

• 5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods.
• Financial and budget management experience and skills.
• Demonstrated effective leadership competencies.
• Demonstrated leadership and success in project management.
• Proven ability to develop and execute complex strategic business plans.
• Strong analytical skills including experience with financial models.
• Strong communication and presentation skills.
• Ability to collaborate with cross-functional teams to attain business objectives.
• BA/BS Degree in Marketing.

Nice To Haves

• MBA strongly preferred due to the business complexity and P&L responsibility of the position.

Responsibilities

• Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
• Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
• Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
• Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
• Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
• Present brand and marketing programs to Sr. Management.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• Relocation assistance is offered for this role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level