Brand Manager, Media - Nutrition - Columbus, OH

Abbott • Columbus, OH

2d • $99,300 - $198,700 • Onsite

About The Position

Our nutrition business develops science-based nutritional products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna®– to help get the nutrients they need to live their healthiest lives. At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. This person will lead and direct National and Retail Media for Pediatric Marketing. The Brand Manager will be responsible for upfront strategic planning with the Media agencies to effectively translate business objectives into consumer-focused solutions that demonstrate meaningful and tangible results. This includes development, implementation and management of comprehensive digital media strategies inclusive of paid search, paid social, OTT, OLV, digital display, endemic partnerships, retail and audience targeting refinement. The individual in this position will work across several marketing and cross-functional teams, including marketing, sales, shopper, public affairs and finance, to turn business strategies into executable media strategies across all products and segments. The person in this position is expected to optimize plans, build organizational knowledge and drive results through regular reviews of analytics and established KPIs. Candidates must be self-starters demonstrating a strong work ethic, exceptional strategic and analytical skills, and ability to convert insights into actionable recommendations.

Requirements

• BS / BA in Marketing, Finance, Communications, Management, or Project Management
• Minimum of 4 years in media/digital marketing

Nice To Haves

• MBA Preferred
• Experience planning and launching media strategy and platforms as well as working with related agencies
• Managing relationships with internal/external business partners.
• Understanding of media/digital/social/search platform best practice and experience/technology trends
• Strong analytics and KPI tracking capabilities
• Excellent writing, editorial and communication skills
• Ability to manage multiple projects and timelines in a fast-paced environment
• A quick study with a desire to become a subject matter expert on many topics
• Self-starter with a great work ethic, ability to work independently and as part of a team
• Flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude
• Conscientious, responsible, professional
• Ability to develop strong, trusting and collaborative relationships
• High-energy, self-directed

Responsibilities

• Primary Contact for Pediatric Media working with partner agencies to create overarching media strategies based on overarching business and marketing goals/objectives
• Plan media based on outlined strategy including business/marketing objectives, content strategy, channel strategy and identified target audiences
• Build and present digital media recommendation – channels, tactics and budgets that include impact to CRM and HCP Strategies, and deliver optimization recommendations across digital buys
• Provide strategic consultation to drive the development of digital paid media creative
• Collect, analyze and derive meaningful insights, key takeaways, and optimizations for performance data with or without the assistance of an analyst
• Manage budget monthly with direct input to forecast models and financial decisions
• Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and response
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
• Audit and evaluate competitors’ media efforts on a regular basis
• Maintain strong time management, organization, and prioritization skills to complete multiple tasks and deliverables in a timely manner
• Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.
• Supervise, direct and/or manage the work of others whether direct staff, consultants and/or agency partners.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• Relocation assistance is offered for this role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level