Brand Manager, Jefferson's

Pernod Ricard • New York, NY

29d • $107,360 - $134,200 • Hybrid

About The Position

The Brand Manager, Jefferson's will be responsible for supporting strategic and brand & innovation plan development/implementation, operational and business monitoring for Jefferson’s Bourbon, with scope to support on TX Whiskey projects as needed. The Brand Manager will exhibit a general manager mindset and will be responsible for leading key projects that will aim to drive brand performance through long term profitable growth and build brand equity. This role may also have potential to support Jefferson’s Whiskey on key strategic projects on an ad hoc basis.
Who will love this job
Someone who thrives in a dynamic, growth-focused environment and enjoys owning projects end-to-end. You bring strategic thinking paired with strong executional rigor, and you’re energized by working across multiple teams to drive business results. You are analytical, creative, consumer-obsessed, and excited by the challenge of scaling beloved brands in a competitive category.

Requirements

• Bachelor’s degree (MBA or advanced degree preferred).
• 3+ years of experience in CPG brand management or client-side marketing; beverage alcohol experience strongly preferred.
• Demonstrated experience developing and executing insight‑driven brand strategies.
• Strong analytical skills, including experience with sales reporting tools (e.g., Nielsen) and budget management.
• Proven project management skills and ability to collaborate across matrixed teams and agency partners.
• Ability to travel up to 25%.

Responsibilities

• Support the annual strategic planning process, identifying gaps, opportunities, and consumer insights to build plans that deliver financial and brand objectives.
• Lead execution of retail programs, brand partnerships, sponsorships, and consumer engagement initiatives in collaboration with agencies and commercial partners.
• Oversee cross‑functional and agency working teams to ensure strong integration across Sales, Field Marketing, Global Brand Owners, Innovation, and Consumer Insights.
• Manage key innovation workstreams—including go‑to‑market strategy, stage-gate development, sell‑in, and launch plans—with support from the Senior Brand Manager.
• Lead digital content, CRM initiatives, and eCommerce content development to drive engagement and loyalty.
• Own project and budget management, ensuring timely delivery, accurate tracking, and consistent reporting of performance metrics, market trends, and brand health.

Benefits

• You’ll join a diverse and inclusive global organization that invests in your professional growth and internal mobility.
• Pernod Ricard offers a culture rooted in collaboration, creativity, and shared enjoyment, while taking serious pride in making exceptional products and giving back to the communities and environments we serve.
• Your career here can grow in many directions—locally and globally.
• We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week.
• As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.
• We offer employees great benefits and perks to toast to a life filled with support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level