Brand Manager - International

Reynolds Consumer ProductsLake Forest, IL
1d$125,000 - $135,000Hybrid

About The Position

Join Reynolds Consumer Products and drive your career across a world of opportunities! We are searching for a Brand Manager International, to join our team. This role is a high-visibility position responsible for leading the execution and growth of our three powerhouse brands—Reynolds, Hefty, and Diamond—across Latin America, Europe, the Middle East, and Asia. We are looking for a project-driven leader who can take established brand strategies and turn them into successful market realities. You will have the opportunity to Make Great Things Happen! Ultimately, you will play a vital role in our company and will lead projects to analyze current performance, trends, and market conditions that impact our company so that we can continue to innovate and improve. You will love it here if… You put safety first, always You listen, learn, and evolve You are passionate about collaboration, teamwork, and achieving shared goals You treat all people with respect, operating ethically, and embrace inclusivity You are committed to improving our impact on local communities

Requirements

  • BA/BS degree in Marketing, Business, or a related field.
  • 5–7+ years of progressive brand marketing experience in the CPG industry.
  • Lead Mentality: Proven experience leading cross-functional teams and managing the Stage-Gate process for new product launches.
  • Execution Focus: A track record of taking projects from the conceptual stage through to a successful retail launch.
  • Analytical Skills: Proficiency in analyzing retailer scan data and managing P&Ls/budgets with high attention to detail.
  • Project Management: Top-tier organizational skills with the ability to manage multiple brands and complex timelines simultaneously.
  • Communication: Excellent written and oral communication skills; ability to present logically and persuasively to senior leadership and field sales.

Nice To Haves

  • MBA or other advanced degree.
  • Intellectual Curiosity: A naturally inquisitive nature and a desire to understand diverse global consumer behaviors.
  • Entrepreneurship: A strong sense of ownership and the drive to take full accountability for project outcomes.
  • Experience with international retail distribution channels.
  • Experience in both Cooking and Waste/Storage categories.
  • Lean Startup or "Agile" project management experience.

Responsibilities

  • Multi-Brand Project Leadership
  • Project Owner: Lead the "design-to-delivery" process for new product line extensions across our portfolio.
  • Launch Implementation: Manage and commercialize items from beginning to launch, ensuring all regional regulations, packaging, and supply chain requirements are met.
  • Cross-Functional Captain: Drive results by leading teams across Sales, R&D, Finance, and Supply Chain to execute market-specific initiatives on time and within budget.
  • Market Trend & Performance Analysis
  • Market Monitoring: Analyze key international business trends, providing input on gaps and opportunities for all three brands based on local consumer habits.
  • Performance Reporting: Track and present business updates to management regarding volume, profit, and market share by distribution channel for international territories.
  • Data Synthesis: Leverage syndicated data (Nielsen/Circana) and regional research to evaluate and adjust pricing and promotional tactics.
  • Execution of Brand & Media Strategy at priority markets
  • Brand Stewardship: Ensure our brands maintain their unique equity identities while adapting messaging to resonate with local international cultures.
  • Creative & Media Leadership: Brief and manage agency partners to develop and launch advertising campaigns (digital, social, influencers, and partnerships) that drive consumer demand.
  • Budget Optimization: Manage and optimize advertising and promotional spending for the international business unit, ensuring high ROI and alignment with financial targets.
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