Brand Manager, Global Mass Fragrances

coty • New York, NY

23d • $100,000 - $140,000 • Hybrid

About The Position

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

We are actively looking for a Global Marketing Brand Manager – CB Lifestyle Fragrances

This person should demonstrate a strong passion and knowledge of the category and the US and global market. This person’s will be leading short- and long-term new product launches and brand strategies for the CB Lifestyle Fragrance portfolio. From insight analysis to product concepting, new product formulation, development, communication and 360 launch campaigns.

Requirements

• 4-year Undergraduate Degree in Marketing or Related Field, MBA preferred
• 5+ years related experience in marketing with majority in fragrance marketing and development
• Must demonstrate leadership, strategic thinking, independence, proactiveness and ownership; embracing both big picture objectives and follow-through on details.
• Must have experience in working with R&D
• Must be able to seamlessly work across multiple projects involving multiple stakeholders and must easily adapt to change and be proactive in identifying problems and finding solutions
• Must be a self-starter, professionally mature, accountable, resourceful, organized and highly detail-oriented with accurate work output
• Must possess the ability to build, foster and nurture strong relationships and gain the respect of the Licensors and members of the Coty cross-functional teams
• Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)
• Must be passionate about Beauty and the opportunity to bring a sense of everyday luxury and well-being to consumers via Scenting.

Responsibilities

• Identify market trend & consumer insights to build strong product concepts and launch calendar to achieve the brand’s growth objectives and market share
• Proactively initiate and manage programs, driving deadlines and marketing deliverables in all aspects of new global program development, from concept and formulation to program kickoff, to final program and campaign delivery, on time and within COGs guidelines and budget.
• Manage day-to-day communication/development with all cross functional teams including R&D, IL, LCM, Packaging, Creative, influencer/PR, Digital, Trade, Merchandising, Finance, Legal, Procurement, and Production to ensure timetable/milestone adherence. Includes leading all briefing meetings to kick-off program development, tracking key milestones in weekly cross-functional meetings, submitting and updating necessary briefs and cost feasibilities, requesting and tracking codes and forecasts, and reviewing product artwork mechanicals.
• Licensor Management: Manage the day-to-day relationship with brand licensor, including presentations, reporting and creative approvals.
• Work closely with the R&D team to develop new and unique fragrances and product formulations to create breakthrough innovation and expanded scenting categories.
• Work closely with launch management team to identify accurate forecasting benchmark and track program success post launch
• Continuously work towards increasing SKU profitability with close attention to cost and SRP strategy, take part in pricing and discontinuation exercises.
• Stay abreast of global competitive activity and trends, conduct competitive analysis, assess new competitive product launches, and create presentation materials as needed
• Analyze competitive data (Rankings/Market Share, product mix, retail pricing, top selling promotions) and leverage it as a powerful tool in seasonal planning and as needed
• Drive creation of internal presentations (i.e. Global Marketing Meetings, Strategic Plan, Budget Reviews, etc.)

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
• We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level