Brand Manager, Fanta

Coca-Cola • Atlanta, GA

5d

About The Position

At The Coca-Cola Company, we exist to refresh the world and inspire moments of optimism and happiness through beloved brands, crafted sustainably for a better shared future. Working here means more than a job—it’s an opportunity to create a positive and meaningful impact. As part of our North America Operating Unit (NAOU), you'll join a Marketing Team dedicated to growing and nurturing our brands by deeply connecting with consumers locally while scaling strategies globally. As a Brand Manager for Fanta , you'll lead the charge in elevating brand growth and presence.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Business Strategy, or a related field.
• Experience: 3+ years in brand management, marketing, or a similar role.
• Skills & Expertise: Proficient in utilizing Nielsen/IRI data to craft actionable strategies from insights.
• Deep knowledge of marketing concepts like brand positioning, competitive analysis, consumer segmentation, and strategy development.
• Proven ability to work effectively with agencies and cross-functional teams.
• Consumer-first approach to developing long-term profitability and brand growth.
• Experience leveraging AI and technology to optimize workflows and enhance effectiveness.
• Strong creative and analytical evaluation skills for assessing strategy execution and consumer impact.
• Solid understanding of customer marketing strategies and market dynamics.
• Competence in project management, business operations, and presenting to senior leadership.
• Experience working in collaborative, cross-functional, and global contexts.
• Personal Attributes: Highly organized with exceptional analytical and problem-solving abilities.
• Thrives in fast-paced, diverse environments.

Responsibilities

• Align Strategy: Develop local brand strategies that align with broader company goals, driving profitable growth and managing Fanta’s P&L.
• Plan for Growth: Partner with NAOU category teams to create mid-term (2-3 years) growth strategies and annual brand plans leveraging local insights and consumer positioning.
• Collaborate Across Brands: Coordinate with other brand managers and teams to identify synergies across brands, ensuring consistent strategies and executions.
• Leverage Data: Analyze brand and program performance using KPIs; turn insights into actionable plans that contribute to business success.
• Integrate Technology: Use data, insights, and technology, including AI, to optimize processes, measure impact, and improve efficiency.
• Execute Flawlessly: Manage budgets and timelines, hitting milestones on time and on budget while ensuring program excellence.
• Inspire Stakeholders: Present the brand’s growth potential and strategy to bottlers, customers, and key stakeholders to drive commercial acceleration in priority markets and channels.
• Amplify Brand Impact: Collaborate with bottling partners to deliver high-quality implementation and amplification of brand programs to engage consumers and shoppers.
• Build Partnerships: Cultivate powerful internal and external partnerships to boost brand market share and drive operational efficiency.
• Drive Excellence: Oversee financial, operational, and partner routines to ensure seamless brand management.

Benefits

• Iconic & Innovative Brands: Work with a portfolio of over 250 products, including some of the world’s most beloved names.
• Diverse Customers: Engage with a broad and dynamic network of customers daily.
• Growth Opportunities: Collaborate with global teams and expand your leadership skills through transformational projects.
• Culture of Innovation: Be part of Coca-Cola’s evolving vision, helping shape the future and making a global impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level